• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Archives for Shelley Ellis

About Shelley Ellis

Shelley Ellis is the owner of Shelley Ellis Consulting where she integrates cutting edge paid search, display network and retargeting strategies into her client accounts, giving them a competitive edge in an ever increasingly competitive digital space. Shelley is available for high level AdWords audits (including paid search, display and remarketing) and for various AdWords strategy consultations.

Shelley has 15+ years in online marketing with experience across PPC, display advertising and retargeting. She writes and speaks on strategies for the Google display network and retargeting as well as SEO, PPC, mobile and video marketing.

It is easy to spot this Texas girl in a crowd, she'll be wearing her cowboy hats and boots wherever she goes!

Increase Google AdSense Publisher Revenue By Utilizing Google Display Network Data

February 13, 2015 at 5:10 am PST By Shelley Ellis

Increase Google AdSense Publisher Revenue By Utilizing Google Display Network Data

From an Old Google AdWords Advertiser The good news: AdSense success is not all about your content or headlines. No, really, that’s good news! Knowing a few insider tips can help you be more competitive in the AdSense publisher space from the start as well as help you get more traffic to your website and […]

Accomplishing a 45% Conversion Rate on a New AdWords Account

October 15, 2014 at 4:54 am PST By Shelley Ellis

Accomplishing a 45% Conversion Rate on a New AdWords Account

Every AdWords manager dreams about achieving conversion rates over 10%, especially when the average AdWords conversion rate runs about 2.5%. So, for me, any time I can push a campaign conversion rate over 10%, it is like hitting the AdWords jackpot! So when I managed to achieve an incredible 45% conversion rate across an entire […]

How to Find Hidden Data in Your Google AdWords Account

August 29, 2014 at 4:25 am PST By Shelley Ellis

How to Find Hidden Data in Your Google AdWords Account

The AdWords game can be played several ways. One strategy is to build out your account and turn on automation to let Google work towards getting you the most conversions. Another AdWords game strategy still involves using automation but requires stepping outside Google to use powerful third party tools and scripts. But one of the […]

The Evolution of Google AdWords Agency Reps

August 1, 2014 at 4:45 am PST By Shelley Ellis

The Evolution of Google AdWords Agency Reps

My First Google Reps In the dinosaur ages of Google AdWords (early 2000’s), my small paid search company was assigned our first Google agency team. I loved the idea of having someone I could talk to who could help me resolve client problems quickly. In my case, by the time I needed Google support, I […]

Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
February 2023
MTWTFSS
« Aug  
 12345
6789101112
13141516171819
20212223242526
2728 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2023 · News Pro Theme On Genesis Framework · WordPress · Log in