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About Steve Hammer

Steve Hammer is President and co-founder of RankHammer, a full service search marketing agency in Dallas, Texas. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries often exceeding growth rates in excess of 50% per year.

Prior to RankHammer, Steve held a number of exemplary positions including Director of Search Marketing for ACE Cash Express, General Manager for Stir, and a practicing Chemical Engineer for BASF. He holds a MBA from the prestigious Kellogg School of Management. Steve is very active in the Dallas and Search Marketing community, as a former VP on the DFWSEM.

He has spoken at numerous meetings and conferences including SES, ClickZLive, SMX Advanced, State of Search, Pubcon, and Interactive Insights Summit.

Overcoming AdWords Conversion Data Discrepancies

February 12, 2015 at 4:30 am PST By Steve Hammer

Overcoming AdWords Conversion Data Discrepancies

Let’s start with a simple question. Actually this question is better: How many conversions did a campaign generate last month? Any PPC worth their salt will be able to give me a definitive number for that.  It will feed our reports and justify our marketing spend.  And more than likely it will be wrong. I’m […]

Near Exact Match Monitoring AdWords Script

August 15, 2014 at 1:24 pm PST By Steve Hammer

Near Exact Match Monitoring AdWords Script

Google’s recent tyrannical announcement to force AdWords advertisers to accept close variants with exact and phrase match has caused many sophisticated advertisers quite a bit of heartburn.  For one, I’m concerned that with large and detailed accounts the loss of control can result in a major reduction in efficiency.   It’s great (for Google) that the […]

Why the Advanced AdWords Certification Exam Made Me Write An AdWords Happy Hour Script

August 4, 2014 at 5:30 am PST By Steve Hammer

Why the Advanced AdWords Certification Exam Made Me Write An AdWords Happy Hour Script

If the Google Adwords Advanced Certification test hadn’t been multiple choice, I might have failed it. If they had allowed free form answers, I would have taken a very different approach from the answer they wanted to hear. Of course my common answer was to use scripts, and there wasn’t a single question for which […]

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