Another day, another new Bing Ads test. This one showcases the company’s official homepage title tag within the ad copy, which in this case includes both the URL plus a description, which is identical to the title tag on the company’s landing page.
The example we spotted was for Volkswagen, the same company we spotted doing a test for images within search ads recently.
Here is another screenshot which also shows that the line does share the line with the official site’s homepage.
Here is another example with a different company. Despite the display URL differences, they both led to the same end URL.
While this is an interesting test, it begs to question whether brands would want to lose that valuable line in their ad copy to simply their title tag in light grey font. However, when reloading, it doesn’t appear that the line in question is replacing anything else that would appear in its place otherwise. And Bing Ads states that they will show annotations, which this likely qualifies as, will only display when it increases CTR on the ad.
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