If you are a creature of habit and tend to not download a new version of Bing Ads Editor unless you need a new feature or it breaks, you better get downloading quickly as Bing Ads is ending support on March 31st on the Bing Ads Editor 10.4 and older. The latest version of Bing […]
Yahoo & Bing/Microsoft Extend Search Deal Deadline by 30 Days
If you were hoping to find out the results of Yahoo / Bing Search partnership by now, you will need to wait another 30 days as both parties extend the 30 day deadline to review and possibly revamp the original 2009 agreement by an additional 30 days. Under a broad 10-year deal struck in 2009, […]
Bing Ads Testing Huge 11 Line Ad Units in Bing Search with 7 Annotations
I noticed a huge ad unit appearing in the Bing Search Results today where the Bing Ads advertiser managed to lock out an astounding 11 lines at the top of the search results. The ad appearing for Williams-Sonoma caught my eye because of how many ad annotations (extensions) it had appearing at the same time […]
Bing’s Change to One Page of Search Results for Long Tail Queries Could Hurt Bing Ads Traffic
Bing has changed how they serve search results for some long tail keyword searches, by simply displaying a single page of search results only, without being able to easily view results beyond the first page. Often, for super long tail queries, the search results do tend to get sketchy when you are a couple of […]
It is 2015 – Do You Know What Your Brand Looks Like in Google and Bing?
Who really likes RC Cola anyway? Like the soda/pop or not, their own Web presence gets as much love from Google as its brand recognition, when also compared to Coca Cola. In 2015, Google and Bing provide both bigger and smaller brands with all the avenues they would need to improve the way the search […]
Bing Webmaster Tools Launches Track Certificates to Review & Track All Certificates Requested on Your Site
If you haven’t gotten around to signing up for Bing webmaster tools, they have just made an awesome reason for you to do so. Bing Webmaster Tools has added a new feature called Track Certificates. This new feature now allows webmasters to track and review the certificate that visitors requested while visiting your site. Track […]
Unleash Your Quality Score Beast Mode (Bing Ads Edition)
Thinking of getting fancy with Quality Score? It may be better to be more straightforward. Read on. Quality Score is the driving force in the PPC ranking algorithm at all major search engines; indeed, it has been since Google AdWords Select was released in 2002. You could do far worse than to model your strategy […]
Don’t Skip the Side of Sitelink Optimization
If asked, every search marketer worth her or his salt would likely claim to be well-versed in developing appealing ads, crafting keyword-rich ad text and even making data-driven ad optimization decisions. Yet just how many search marketers regularly extend their ad analysis to the bottom half of the ad? Search marketers know about the importance […]
Bing Ads Improving Quality Score for Advertisers – Here’s What Changed
Bing Ads is making some changes to improve how they handle quality score, making it easier for advertisers to understand their quality scores as well as making it available more quickly based on historical data. Quality Scores Updated Faster When there isn’t enough data to give a quality score to an ad, Bing doesn’t report […]
Facebook Asking Users to Rate Bing’s Translations
Facebook seems to be taking aim at inaccurate translations by asking users to rate translations done by the social media platform. Facebook’s translation tool is powered by Bing, although when the rating tool comes up, it does not make mention that it is a Bing translation. When you do see the rating tool, it asks […]