• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Bing / Yahoo & Bing/Microsoft Extend Search Deal Deadline by 30 Days

Yahoo & Bing/Microsoft Extend Search Deal Deadline by 30 Days

March 30, 2015 at 4:21 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

yahooIf you were hoping to find out the results of Yahoo / Bing Search partnership by now, you will need to wait another 30 days as both parties extend the 30 day deadline to review and possibly revamp the original 2009 agreement by an additional 30 days.

Under a broad 10-year deal struck in 2009, Microsoft controls the technology underpinning searches across both companies’ sprawling universe of websites. Yahoo at times has chafed at elements of the partnership, which generates 37% of its revenue.

The 2009 contract allowed for the partners to re-examine the deal at its halfway point, which passed in February, and gave a 30-day window for further negotiation. The companies agreed to a new deadline of April 24, Yahoo said in a regulatory filing Friday.

And from their filing:

[T]he Company, in addition to other termination rights, had the right to terminate the Search Agreement, during the 30-day period following February 23, 2015, if the trailing 12-month average of the Company’s revenue per search in the United States (the “U.S. RPS”) on Yahoo Properties is less than a specified percentage of Google’s trailing 12-month estimated average U.S. RPS, excluding, in each case, mobile devices.

The reason for the extension is unknown, however some are attributing it to a death in Satya Nadella’s family.  But it could signal that the two partners are too far apart to hash out a renegotiation in such a short period of time.

It is widely regarded that Marissa Mayer is not happy with the deal, which came about under then-CEO Carol Bartz and has been working on tech of their own to potentially head up their own search engine once again.  But at this time, it is not believed the technology is anywhere close to being in place.

The really only other alternative Yahoo has is switching their search engine to Google.  However, this would continue to ensure Google’s dominance in search at a time when Yahoo is angling to chip away at it, if their deal to become Firefox’s default search engine is any indication.

Neither Yahoo or Microsoft alone can hope to attract the number of searches executed by Google. Before Yahoo and Microsoft teamed up in search, the two companies together handled about 28% of Web searches in the U.S. In February, their combined market share amounted to 32.6% of U.S. desktop searches, according to comScore Inc.

However, the original deal failed to include mobile searches, another area where Mayer has been asserting their independence.

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020
  • Analyzing “How Google Search Works” Changes from Google - July 8, 2020
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019

Filed Under: Bing, Yahoo

Sign up for our newsletter


Trackbacks

  1. Yahoo Removes "Powered by Bing" From Some Mobile Search Results - The SEM Post says:
    April 9, 2015 at 9:47 am

    […] to do with the search agreement between Bing and Yahoo?  Possibly. It is known that both parties recently extended the 30 day window for changes to the ten year agreement between Microsoft and Yahoo for Bing to […]

  2. Yahoo & Bing / Microsoft Have Agreed to Amend Search Partnership - The SEM Post says:
    April 16, 2015 at 6:57 am

    […] and Bing Ads advertisements to their searchers.    They recently extended the deadline to extend the search agreement amendment period for an extra thirty days, a clue that changes to the initial agreement 5 years ago were being made, […]

Founder & Editor

Jennifer Slegg (2049)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met

Google has released a brand-new Google quality rater guidelines, coming close to a year after the … [Read More...]

Recent Posts

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials
  • Google Local Service Ads Display Pricing Estimates for Specific Locations
  • Google Testing “Relevant History” Section in Mobile Search Results
  • Google Converts PDFs, DOCs, XLS etc into HTML for Indexing

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
January 2021
MTWTFSS
« Oct  
 123
45678910
11121314151617
18192021222324
25262728293031

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2021 · News Pro Theme On Genesis Framework · WordPress · Log in