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Google AdWords Adds Site Search Extension to Right Side Ads

September 23, 2014 at 4:00 am PST By Jennifer Slegg

Google AdWords Adds Site Search Extension to Right Side Ads

While the site search AdWords extension has been popping up in the ads that appear above the Google search results, they are now also appearing next to the search results as well, in the right sidebar area on the results page. The site search extension – technically called a form extension – has been in […]

Google Creating New App Indexing Videos, Soliciting Questions

September 22, 2014 at 4:47 am PST By Jennifer Slegg

Google Creating New App Indexing Videos, Soliciting Questions

We haven’t seen any Google Webmaster Help Videos since Matt Cutts began his leave of absence earlier this year, but now Google is planning to create new videos specifically about app indexing.  It comes following a Google Developers post about indexing apps to help app developers get their app’s content indexed by Google to assist […]

Large Malware Attack on Doubleclick & Zedo Ad Servers

September 22, 2014 at 4:00 am PST By Jennifer Slegg

Large Malware Attack on Doubleclick & Zedo Ad Servers

Researchers at Malware Bytes confirmed that a malware attack was served via both Doubleclick and Zedo ad servers. Attacks were noticed by visitors to sites such as last.fm, The Times of Israel and The Jerusalem Post. Ads being served through both Doubleclick and Zedo were involved in the malware distribution under the guise of unpatched […]

Callout Extensions Support Added to Google AdWords API

September 18, 2014 at 3:20 am PST By Jennifer Slegg

Callout Extensions Support Added to Google AdWords API

Google AdWords recently added callout extensions to the list of extensions available to advertisers but it wasn’t yet supported in the AdWords API.  However, AdWords has now added support for callout extensions for advertisers in the API. Starting today, all AdWords API versions can now manage callouts using the existing Feed API, similar to other […]

Searching for Some Company Names in Google News Displays Their Homepage

September 17, 2014 at 4:30 am PST By Jennifer Slegg

Searching for Some Company Names in Google News Displays Their Homepage

Usually when you search for a company name or brand in Google News, your results are entirely news results for that particular name.  But Google News appears to be displaying homepages in the news results as the first result for some queries, rather than news stories about the search query. When you search for Twitter, […]

Germany Wants Google to Disclose Search Algorithm

September 17, 2014 at 4:20 am PST By Jennifer Slegg

Germany Wants Google to Disclose Search Algorithm

One of the reasons Google is so successful is that their search algorithm does a pretty good job at ranking sites and keeping out the spam.  However, if Google published the algorithm it would not only open the doors for competitors to copy their successful algorithm but also for spammers to reverse engineer it to […]

AdWords Sorting Shopping Campaigns Products By Price Point

September 16, 2014 at 5:48 am PST By Jennifer Slegg

AdWords Sorting Shopping Campaigns Products By Price Point

Price points of products might become more important for Google AdWords Shopping Campaigns advertisers to pay attention to with a limited test that AdWords is running that splits products based on their price points. Teddy Quinn from Tenthwave Digital spotted the change that saw two shopping campaign boxes instead of the usual large one. Even […]

Google Patent Changes Ranks Based on TV Viewing

September 16, 2014 at 5:11 am PST By Jennifer Slegg

Google Patent Changes Ranks Based on TV Viewing

How often have you been watching television and you end up searching for something related to the show while you watch it?  Google has been issued a new patent that uses television shows as a ranking signal to personalize search to those it believes might be watching a television show at the time. Bill Slawski […]

Penguin Will Launch in the Reasonable Future in 2014 According to John Mueller

September 12, 2014 at 5:15 am PST By Jennifer Slegg

Penguin Will Launch in the Reasonable Future in 2014 According to John Mueller

Another Google Webmaster Central Office Hours was held today, and yes, John Mueller was asked about Penguin, and more specifically, whether the next Penguin update would happen in 2014.  Here was his response… Will the Penguin 3.0 launch in 2014?  My guess is yes, but as always there are always things that could happen in […]

Google AdWords Scripts Supports Shopping Campaigns

September 12, 2014 at 4:50 am PST By Jennifer Slegg

Google AdWords Scripts Supports Shopping Campaigns

With the new changes recently made to transition Product Listing Ads to Shopping Campaigns, it is not surprising that AdWords now supports Shopping Campaigns with AdWords scripts. We are excited to announce support for Shopping campaigns in AdWords scripts. The current release allows you to work with existing shopping campaigns, create and manage product partitions […]

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