Everybody makes mistakes. Having audited hundreds of AdWords accounts, I’ve seen plenty of PPC blunders. Blindly accepting Search Query suggestions: we all know that examining search queries to find potential positive and negative keywords is a “best practice.” It’s easy to generate a Search Query report – when viewing keywords, just look under the Details […]
Promote Your Apps With YouTube and Search AdWords Ads
Google has announced they have launched new app advertisements for both Google Search and YouTube. Google initially announced the ads would be coming back in June, at the same time they launched new app display ads. The new ads are available globally. They are also designed to only show to users who do not have […]
Bulk Tools for Google AdWords Campaign Settings Arrive, With Some Serious Oversights
This morning I popped over to the Campaign Settings tab on the “all settings” sub-tab to make a few campaign language updates and…be still my heart…discovered a sorely-needed UI update to real bulk editing tools for Campaign Settings! If you’ve ever had to clone irregular geographic footprints across Adwords campaigns (for example), you understand my level of excitement […]
Google Testing New Mobile Looking Local Desktop Search Results
Google is testing yet another new local search result style, this one looking much more mobile-esque than previous tests we have seen. Andrew Shotland from Local SEO Guide was the first to spot the new style. Here is the initial screenshot of the search results. Then if you click through on the “More movers” link […]
Website Call Conversions Launched in Google AdWords
Website call conversions has been in beta for a couple of months, and the beta went well because Google AdWords has made website call conversions available to all advertisers. Website call conversions is a new tool that allows advertisers to identify and measure the calls received from your website when they are the result of […]
Google Chrome Blocks Malicious Downloads
If you offer any downloads on your website, you should be aware of some new changes that Google is making with their Chrome Browser. For quite some time, Google has shown a notation in the search results stating “This site may harm your computer” with an extra warning if you still try to click through […]
Google Launching Ad-Free YouTube Music Key Subscription Service
If you are currently running pay per click ads on YouTube, you should be aware that Google is reportedly launching a brand new YouTube Music Key subscription service – and the features include an ad-free YouTube, and it is free to trial for the first 90 days. There are many advertisers who are running successful […]
Google Acquires SSL Network Speed Patent from AT&T
In a very interesting patent re-assignment, Google has acquired a patent from AT&T that deals with speeding up SSL network speed. This patent comes hot on the heels of Google’s announcement that they are using SSL on sites as a ranking factor, which sent many webmasters scrambling to get security certificates up and running on […]
Google Takes Action Against European & German Link Networks
Google has once again stepped up their attack on international link spam by announcing they have taken action against two link networks, one European and one German. One of the networks was centralized in Germany, however the one that Google is describing as a European network is referred to such because of the geographical coverage […]
Near Exact Match Monitoring AdWords Script
Google’s recent tyrannical announcement to force AdWords advertisers to accept close variants with exact and phrase match has caused many sophisticated advertisers quite a bit of heartburn. For one, I’m concerned that with large and detailed accounts the loss of control can result in a major reduction in efficiency. It’s great (for Google) that the […]