Does the order of your <h> tags on a page make a difference when it comes to ranking in Google? Does something odd happen if Googlebot crawls a page and discovers that an <h3> tag comes before the <h1> and swap what each of those means? The question came up in today’s Google webmaster office […]
Google Adds “Mentioned on Wikipedia” Carousels in Search Results
Google has often shown carousels in the search results for both mobile and desktop for all kinds of searches. Google has added a new version for searches with a “mentioned on Wikipedia” carousel. Searchers, and site owners, have often complained about Google’s carousels not having data from where the information is taken from. So Google […]
Google: Adding Content to Image Heavy Pages
It can be hard sometimes for sites that are image heavy to rank in Google since Googlebot has fewer context clues to take from the content. Titles and tags are important but it can be harder to rank, especially outside of image search specifically. During last month’s AMA with Google’s John Mueller, he discussed issues […]
Google: Avoid Non-Head HTML Tags in Head Section of Pages
During the recent Google AMA with John Mueller, he mentioned an interesting technical SEO issue. He mentioned that when there is non-head HTML tags used in a page within the <head></head> section, that Google can fail to recognize it properly. While for many sites, this won’t cause major issues, there are some niche technical cases […]
Google Testing Double Product Listing Ads Carousels in Search Results
Google is testing a new double Product Listing Ads carousel in the mobile search results. Instead of a regular single carousel, Google is running two individual carousels stacked on top of each other. Here is what it looks like: Google is using two of the most popular styles of carousels for this implementation – the […]
Google Testing Infinite Scroll in Mobile Search Results
Google is testing infinite scroll for their mobile search results. Although Google has tested infinite scroll off and on for the past year or so, this new test seems to be fairly widespread, with many searchers reporting that they are seeing it live. Here is what it looks like: It isn’t a true infinite scroll, […]
Google: No Need to Include All Variations of Keywords
Google is once again commenting on the use of keywords variations. During last week’s AMA with John Mueller, the question came up about keyword cannibalization, and particularly about making multiple pages to target each of these variations for visibility. It is obvious in the search results that Google is taking into account stemming and similar […]
Google: Separate Q&A Pages Can Signal Low Quality
One of the easier ways sites look to expand the number of pages on their site is to take their FAQ or multi-topic pages and split them into individual pages. Google has commented that adding additional pages to a site can actually devalue the current pages on a site. And often, many site owners attempts […]
Google: Adding New Pages Can Devalue Current Pages
Many people believe “more is better” when it comes to adding new pages on a site, without thinking about how it could impact the pages already on the site. John Mueller addressed this in the recent Reddit AMA and specifically mentioned that sometimes adding additional pages might not be the best approach, depending on the […]
Structured Data Helps with Google Ranking But Not Huge Ranking Boost
In last week’s Reddit AMA with John Mueller, he reminded site owners about the importance of the use of structured data on websites. Google has been pushing structured data for a few years now, but in the past year or so, they have stressed how useful it is not just for search features but for […]