Yahoo is making huge steps in the mobile advertising marketplace, as it is set to surpass Twitter for the third-largest company in mobile advertising in the US. Yahoo is now projected to be the largest gainer of U.S. mobile-ad market share between 2014 and 2016, according to new data from eMarketer out today. Yahoo’s mobile-ad […]
Mobile-Friendly May Become Google Ranking Signal With Addition of New Tag in Search Results
Google has been putting the pressure on webmasters to ensure their websites are as mobile friendly as possible. With mobile searches nearly edging out desktop for overall percentage of searches, Google wants to ensure that their users are getting the best overall search experience as possible. Now, Google has begun displaying “Mobile-friendly” tags at the […]
Get to Know the Google Webmaster Tools Mobile Usability Feature
Google is usually good at giving signals to webmasters about its intentions. A two week old feature found in Google WebmasterTools gives us an indication of just how important mobile is to Google. The Mobile Usability feature is one of the most important additions to Google’s WebmasterTools (GWT) since the analytic toolbox was first introduced. […]
Snapchat Wants to Move Into Sponsored Content
Snapchat wants to move into the content market, and are approaching various companies about hosting their content within their Snapchat app – and they are courting companies that not only deal with video and images, but companies for text articles too. Plans for Snapchat Discovery became known during the summer, with plans for a November […]
Google Adds Mobile Usability Errors to Webmaster Tools
With the importance Google is placing on sites being mobile friendly, their latest feature added to Google Webmaster Tools will be a big help for those webmasters who might not understand all the nuances of mobile-friendly design. Webmasters can now see mobile usability errors in Google Webmaster Tools and the number of pages affected by […]
Google Expands Flash Warnings to Mobile Users in Other Languages
Earlier this month, Google began rolling out their warnings to mobile users if a site uses Flash internationally. They are now expanding this warning feature to many more countries and languages. Google announced the changes on multiple international Google Webmaster Central blogs today, including German, Portuguese, and French. This is one of the many changes […]
Warning for Flash Sites in Mobile Search Results Expands Internationally
Earlier this year, Google made a change within the US where a website’s snippet would change for mobile users to indicate that a page is Flash heavy and might not display well for mobile users. Now Google is expanding this by starting to implement this for some mobile searches outside of the US. Starting today, […]
Google+ Purchases Online Polling Company Polar
Polar, a company the creates and hosts online polls, has been acquired by Google+ according to Re/Code. From the Polar website: Polar started with the simple idea that everyone has an opinion worth hearing. Since then one in every 449 Internet users told us what their opinion was by voting on a Polar poll. Our […]
Website Call Conversions Launched in Google AdWords
Website call conversions has been in beta for a couple of months, and the beta went well because Google AdWords has made website call conversions available to all advertisers. Website call conversions is a new tool that allows advertisers to identify and measure the calls received from your website when they are the result of […]
Google Starts Warning Websites That Redirect Mobile to Homepage
A couple of months ago, Google warned webmasters that they would be showing an alert in the Google search results to mobile users who were attempting to go to an internal page of a website but the website itself redirects all mobile users to the homepage instead. Now, Google has started sending letters to websites […]