Gary Illyes from Google spoke at SMX West yesterday about the upcoming mobile first index that is currently being tested. One thing he said is that they are aiming for a “Quality Neutral” launch. What does “Quality Neutral” mean? It means Google doesn’t plan to launch it until they feel the search results will not […]
Google Adds AMP Carousels to “People Also Search For” Drop Downs
Google has added new AMP carousels into their “People Also Search For” on mobile. The carousels are hidden until somone clicks to expand one of the options shown. Here is what it looks like: When you expand a second one, it will automatically close the one you already expanded. Each carousel has a handful of […]
Google: How Bounce Rate Increases With Longer Mobile Load Times
Google released some new stats related to mobile page speed and how it impacts bounce rate as the time to load the page increases. We have heard many Googlers talk over the years about how an increased load time leads to increased bounce rate, and this new data is based on a January 2017 analysis […]
Google AMP Drives 7% of Top Publisher’s Traffic
Ever since Google launched AMP, as their answer to a lightweight and fast way for searchers to view webpages, many publishers have been slowly adopting it. And when Google announced that it would be coming to the “ten blue links”, even more websites decided to adopt it. But many weren’t sure just how popular it […]
Google AMP Recipe Carousels Live in Search Results
If you have a recipe site and aren’t already testing out AMP, you might want to consider testing it sooner rather than later. Google is displaying AMP recipes in the mobile search results both in regular card style formats as well as the much talked about AMP carousel style too. Google first announced AMP recipes […]
Google’s Mobile First Search Index Moving Towards Launch
Ever since Google first announced their Mobile First indexing change, which has the potential to dramatically shake up the search results when it goes live, many SEOs have been speculating about just when it might go live or expand beyond the limited testing. The Mobile First change would see Google index and rank sites based […]
PopUp Size Allowed With Google’s Mobile Interstitial Demotion
When Google launched the mobile interstitial and popup demotion, where pages that utilize either an interstitial or intrusive popup, many speculated about just how big a popup could be, before the demotion was triggered. Because Google still shows a page as being mobile friendly, even with an interstitial or popup, site owners couldn’t use that […]
Google’s Mobile Interstitial Demotion Updates When Page Recrawled
Google launched their mobile interstitial and popup demotion earlier this month which would see sites with interstitials and obtrusive popups receive a demotion in the mobile search results. If you need to remove them, the demotion in the search results will not be removed until after Googlebot has crawled each individual page again. The question […]
Google Testing Price Trends for Local Hotel Listings
Google is testing a new feature that shows up in the local panel for a hotel listing. Below the sponsored hotel rates, it now also shows an additional price trends section. Here is what it looks like: You can see that it is in a carousel style, and you can select individual dates for more […]
Bing Testing “Send Directions to Phone” Test in Local Knowledge Panel
Bing has added a new directions feature in their Google Places local knowledge panel directly in the search results. The new feature shows a test for “send directions to phone”. Here it is when displayed in the main search results column. Here it is on the right sidebar. Bing has previously shown this when viewing […]