Content blocking has been a feature of the internet for a long time. Usage, and industry chatter, reached panic levels when Apple released iOS 9 in September 2015. The question everyone is facing is simple: How does content blocking affect my business? Turns out, when you directly measure what’s happening on websites, the answer is […]
Google Testing Darker AMP Icons in Search Results
Google is testing a new darker AMP symbol in the search results. The new icon stands out significantly more when you compare it to the usual light grey symbol you normally see in the search results. Mats Tolander spotted it in action: This is quite different from the usual grey, but still not as noticeable […]
Google’s New Mobile Interstitial & Popup Change Applies at Page Level
If you were wondering how Google would apply the new interstitial / popup changes to pages, Gary Illyes from Google has confirmed that it is applied on a page level and not a site level. @digitalwhat the algorithm affects individual pages, not whole sites @googlewmc — Gary Illyes (@methode) August 27, 2016 This isn’t too […]
AMP Now Supports A/B Testing
If you have been wanting to do some A/B testing on your AMPlified page performances, AMP is now supporting a new <amp-experiment> which gives publishers flexibility to test variations of pages. This is especially good news for those publishers wanting to monetize better as well as for advertisers that are currently testing out using AMP […]
Google to Devalue Sites with Pop-Ups & Interstitials in Mobile Search Results
Google is finally making the leap to target sites that are giving searchers a poor user experience by devaluing sites using all kinds of pop-ups and mobile interstitials – including fake interstitials. Starting early next year, Google will not rank pages with intrusive interstitials as highly as those without. And more importantly, this includes pop-ups […]
Google Dropping Mobile Friendly Tag; 85% Mobile Search Results are Mobile Friendly
Google will be dropping the familiar “Mobile-friendly” tag from all mobile friendly results when someone does a search on a mobile device. With 85% of the mobile search results are now mobile friendly, it makes sense that this move would happen to declutter the search results and leave a cleaner look. With the majority of the […]
Google Testing Mobile Style in Local 3-Pack on Desktop
Google is testing a new style of local 3-pack in the desktop search results – and this style draws directly from how Google styles the mobile search results. Sergey Alakov spotted this test in the search results (via incognito) The blue color and the style of icons all match the style from the mobile results. […]
Google Alerting Site Owners About Pages With AMP Errors
If you have AMP errors on any of your webpages, and you do a query that triggers a page with those errors, Google is now showing a notification in the search results to alert site owners to the issue. Here is what it looks like: This error is only shown when you are logged into […]
Google Bringing AMP to “Ten Blue Links” in Search Results
Are your sites AMP ready yet? If not, you will want to make it a priority as Google has announced they will be launching AMP in the mobile search results for the ten blue links. Since Google initially launched AMP, they have shown AMP results only in their news section of the search results, and […]
Google Launches New Local Ads-Pack for Local Businesses, Above 3-Pack
At SMX earlier local this week, Google shared that they would begin showing ads within the local 3-pack. And it seems Google has now gone live. While it was believed the ads would display within the 3-pack, the ads – at least as Google is currently running them – are not within the 3-pack. Instead […]