According to Neal Mohan, Google’s Vice President, Video & Display Advertising,” Today’s consumer spends more time in digital than any other media, often while fluidly moving across screens. In the past three years alone, multi-screen media consumption has jumped by 500 percent, with 90 percent of consumers moving between one device and another to complete […]
Bing Ads Will No Longer Allow Phone Numbers in Ad Copy
If you have been sneaking phone numbers into your Bing Ads ad copy, in hopes of getting free calls without paying for the click throughs, you will need to make some changes to those ads. Bing Ads is bringing in new editorial policies that no longer allow advertisers to include their phone number in the […]
Programmatic Advertising – The Way of the Future, Today
The world of advertising is one that has always been in a constant state of evolution – and that was before the digital age kicked into full force in the last several years. During much simpler times in decades long past, the key to advertising was essentially to broadcast your message to the largest possible […]
Restructuring PPC To Improve Performance by Geography: A Case Study
When analyzing campaign performance by geography, it isn’t uncommon to find that some locations are more competitive than others. Sometimes a simple bid modifier does the trick but certain situations call for more. Recently, we isolated high volume, high CPA geographies into separate campaigns in an effort to improve lead volume and CPA across said […]
Add Countdown Timer to Google AdWords Ads Without Using Scripts
If you like the idea of Google AdWords account countdown scripts, yet aren’t confident enough to utilize AdWords scripts within your account, there’s good news for you. Google has released a new tool that allows publishers to add the countdown script into their ad copy. Countdown scripts are great to show urgency. Whether it is […]
Google AdWords No Longer Allowing Credit Cards for Large Customer Sales Advertisers
Kirk Williams tweeted to the #ppcchat Twitter group an incredible change that is hitting the largest Google AdWords customers – they will no longer be able to use credit cards to pay their AdWords accounts, but must move to an invoicing system. It’s no secret that many people take advantage of cash back and air […]
Display Select GDN Keyword Targeting Spotted in Google AdWords Accounts
In August I reported that display select only campaigns would soon be rolling out to all accounts and it is finally happening. The History This more stringent form of GDN keyword targeting has existed for a couple of years now in ways that didn’t allow the majority of advertisers to participate. The “Search Companion” beta has been using […]
Yahoo Set to Surpass Twitter to 3rd For Mobile Advertising in US
Yahoo is making huge steps in the mobile advertising marketplace, as it is set to surpass Twitter for the third-largest company in mobile advertising in the US. Yahoo is now projected to be the largest gainer of U.S. mobile-ad market share between 2014 and 2016, according to new data from eMarketer out today. Yahoo’s mobile-ad […]
Tracking Online Coupons & Promotions Through Pay Per Click
In the shopping world, price comparison runs rampant and one of the best features a business can highlight is cost savings. To accomplish this goal, businesses use discounts, sales, specials and promotions. Most e-commerce websites offer coupons or discounts periodically, and these deals are frequently applied to online and in-store shopping. Today’s lesson in e-commerce […]
The Bing Ads Campaign Planner Tool – Search Geeks Rejoice!
Fresh out of the ovens of the Bing Ads products lab comes the Bing Ads Campaign Planner tool. This campaign optimization gem is accessible from the tools tab in the Bing Ads UI and provides keyword, product and category-level insight. Read on to get the insider’s information on what the Campaign Planner tool brings to […]