Google has quietly launched the AdWords Shopping tab in multiple countries, ten new countries in total, featuring local results for those countries. The new launched countries include Austria, Belgium, Canada, Denmark, Mexico, Norway, Poland, Russia, Sweden and Turkey. These new countries did previously show country specific products at the top of the search results and […]
Google AdWords Keyword Planner More Transparent in Combining Search Variants
Google has made a new change to the Keyword Planner to make it much more transparent to advertisers when it is detailing search volume for combined search variants. When you search for similar keywords that Google combines for being “close keyword variations” Google now combines that data on a single line and also includes a […]
Ad and Analytics Blocking: It’s More Complicated Than You Think
Content blocking has been a feature of the internet for a long time. Usage, and industry chatter, reached panic levels when Apple released iOS 9 in September 2015. The question everyone is facing is simple: How does content blocking affect my business? Turns out, when you directly measure what’s happening on websites, the answer is […]
AMP Now Supports A/B Testing
If you have been wanting to do some A/B testing on your AMPlified page performances, AMP is now supporting a new <amp-experiment> which gives publishers flexibility to test variations of pages. This is especially good news for those publishers wanting to monetize better as well as for advertisers that are currently testing out using AMP […]
Abusive Bots & Services Behind the AdWords Keyword Planner Data Restrictions
It appears as though we now know the reason that Google made the recent Keyword Planner Tool changes that sees some advertisers and SEOs see restricted data instead of detailed data – it was to prevent bots and other services from abusing the intended use of the Keyword Planner. In a response to multiple people […]
Google AdWords Express Adds Detailed Call Tracking, Ad Scheduling & Map Actions
Google AdWords has added multiple new features to AdWords Express to help small businesses manage and learn more about their AdWords advertising. Ad Scheduling For small businesses, many do not want to run advertising when they are not available to answer phone calls or when their business is closed. The new ad scheduling lets advertisers […]
Bing Ads Upgraded URLs Now Available for Easier Tracking Management
Good news for those Bing Ads advertisers who are reluctant to change tracking parameters. Bing Ads is now supporting upgraded URLs, which separates the landing page URL from the tracking parameters appended to the URL, so changing parameters will no longer cause any ad serving delays while waiting for the ad to be re-approved. There […]
Google AdWords Keyword Planner Limits Number of Queries for Data
Google has started restricting detailed data from non-advertisers and those with a low budget threshold. But now we have learned that Google is also limiting the number of queries that can be done by account. If you go over that limit, Google will begin showing the averaged data instead, even for those with high budgets. […]
Google AdWords Reduces Keyword Planner Data to Low Budget & Non-Advertiser Accounts
Last week, we were first to report that Google AdWords was restricting data for the AdWords Keyword Planner for those advertisers without active campaigns. Google has now officially confirmed the change, and revealed another detail – accounts that are also under a certain monthly spend will also see the reduced data in the Keyword Planner […]
Google AdWords Begins Restricting Keyword Planner Data for Non-Advertisers
Google AdWords has once again begun restricting access to the AdWords Keyword Planner tool for those who are not advertising. In June, Google AdWords turned off access to the Keyword Planner tool for those who did not have an active AdWords campaign running. However, they later backed away from this, and instead said it was […]