Trust is a popular metric for determining the authority level of a website or page. The concept of trust is based on a research paper by Yahoo and Stanford University researchers. TrustRank is based on the idea that good sites tend to link to other good sites. TrustRank begins with a seed set of high […]
Getting More Results of Google’s In Depth Articles for Any Keyword
Wondering if your articles have the potential to appear as an “In-Depth Article” in the Google search results if only they showed more? While Google tends to only show one or two in-depth articles, they are ranking many more than that – up to ten for each search query. If you find yourself ranking just […]
What Social Marketers Should Be Watching for 2015
Jon Elvekrog, the CEO and Co-Founder of 140 Proof, a mobile media company that uses social data to improve ad targeting, has some interesting predictions about upcoming trends in ad tech, marketing, social, and data. 140 Proof has created Blended Interest Graph technology, which combines public data from many social platforms. This enables large brand […]
The Washington Post Plans to Release their CMS Platform to Outside News Organizations
The Washington Post is exploring an alternative revenue source outside of traditional advertising. They are planning to license their proprietary CMS system to local and regional newspapers. The Washington Post ranks fairly well, so there will be many SEOs anxious to get their hands on the CMS to see if it has any hidden advantages […]
Google Begins Showing Song Lyrics in Search Results via Knowledge Graph
In a move sure to upset all those song lyrics websites, Google has begun showing song lyrics directly within the search results via a knowledge graph above the organic search results. Glenn Gabe was the first to spot the change, and posted the screenshot below. They also link to Google Play at the end of […]
Google Chrome Wants to Warn Users Before Visiting All Non-HTTPS Sites
Webmasters will have one more reason why they should consider switching their sites to HTTPS as Google Chrome is planning to alert searchers when the site they are wanting to visit is unsecure via HTTPS. According to The Chromium Projects, the Google Chrome security team is proposing that the browser clearly states that HTTP webpages […]
Looking Into the Crystal Ball: 8 Predictions for SEO in 2015
In certain fields, industries, and technologies, change is an integral characteristic. In these fields, keeping up with current trends and whirlwind changes is the key to success. SEO is one of these areas. As 2014 is nearing its end, savvy marketers are looking ahead to see what SEO changes the New Year will bring. SEO […]
Major WordPress Exploit Affecting Hundreds of Thousands of Sites using RevSlider Premium Plugin
An exploit in a WordPress plug-in has resulted in the infection of over 100,000 WordPress websites since Sunday. And what is worse, because the plugin is bundled with many themes, many webmasters might be unaware that they use it and are not getting plugin update reminders for what has been termed as a Zero Day […]
New Negative SEO Hurts Google Rankings… Without Using Backlinks
Bartosz Góralewicz recently posted a case study where two different sites seem to be impacted by negative SEO. But the big difference with these negative SEO attacks is they were done without the use of any backlinks. Something was seriously wrong with two of my clients’ sites. They weren’t suffering from Panda or Penguin issues. […]
Google Considering Alerts for CMS, Template & Plugin Vulnerabilities
Google webmaster tools is soliciting feedback from users who are using either a content management system or a template on the website, and if they would want an alert for issues related to these showing up in their Google Webmaster Tools account. They are giving multiple options for webmasters to choose from. That my CMS […]