Anyone who is marketing financial services online should be concerned with a new Google test. Google is now displaying a very large mortgage calculator that appears directly under the top AdWords ads that appear on the page. This calculator, in such a prominent position, will result in many websites that offer calculators to lose clickthroughs to […]
Google Confirms Recent SERPs changes are Penguin 3.0, Including UK News Site Fluctuations
Google has confirmed that the recent changes related to Penguin that many webmasters have been noticing since last week are indeed still Penguin 3.0 rolling out. Many webmasters have been noticing extreme fluctuations in search results on previously affected Penguin websites, particularly with some of the websites that were hit with the original rollout of […]
Analyzing SEO WordPress Plugins
According to W3, WordPress now powers more than 22% of the web. It was the fastest growing CMS in 2013, and that trend has showed no signs of stopping. We conducted a study of over 48 million sites using the SEO service Lipperhey and found that, of the sites with CMS’s that the SEO tool […]
Google PageRank Will Likely Not Update Again
For several years we’ve been hearing about the death of PageRank from Google. Long before Matt Cutts left on leave he was saying that he doesn’t anticipate PageRank being updated again after the surprise update that happened in 2013. PageRank is long been used as a metric by webmasters, particularly for link building and is […]
Google Sending Out Defamation Removal From Search Notices to Webmasters
Usually when Google removes links from their search index, it is due to a DMCA filing alleging copyright infringement or as a result of a “Right to be Forgotten” request from the EU. But Google is now sending out link removal notices in response to legal complaints for “alleged defamation.” SUBJECT: Notice of defamation removal […]
Google Takes Down Polish Link Network Prolink, Both Publishers & Advertisers Hit Prolink Confirms
Google has taken down yet another Polish link network… this time Prolink.pl was taken down over the weekend. This penalty affects both publishers and advertisers through their link network. Affected webmasters began receiving unnatural link notices through their Google Webmaster Tools account on the weekend. Sebastian Miśniakiewicz from SEO Profi wrote a blog post detailing […]
Blogging Tools You Need to Succeed
Building a successful blogging strategy is never easy and should never be completely automated. With that said, however, there are a number of tools that are available that can make blogging along with your listening and engagement strategy much easier. Time is the most important commodity you have. Using tools to speed up processes and […]
Mobile-Friendly May Become Google Ranking Signal With Addition of New Tag in Search Results
Google has been putting the pressure on webmasters to ensure their websites are as mobile friendly as possible. With mobile searches nearly edging out desktop for overall percentage of searches, Google wants to ensure that their users are getting the best overall search experience as possible. Now, Google has begun displaying “Mobile-friendly” tags at the […]
Large Disavow File? Google Can Take 3-9 Months To Process Completely
When disavowing links, many webmasters go and disavow every link they have that could possibly be considered an invalid link in the eyes of Google. For sites that have been the target of massive negative SEO campaigns or the victim of over-zealous link builders, lists can get pretty huge. But now it seems that you […]
Get to Know the Google Webmaster Tools Mobile Usability Feature
Google is usually good at giving signals to webmasters about its intentions. A two week old feature found in Google WebmasterTools gives us an indication of just how important mobile is to Google. The Mobile Usability feature is one of the most important additions to Google’s WebmasterTools (GWT) since the analytic toolbox was first introduced. […]