An interesting question came up in the last Google webmaster office hours, with Google’s John Mueller being asked about internal links, and how Google weights those links for SEO purpose. While one use for internal links is for users to enable them to easily find their way around a site, there is also a great […]

Some SEOs automatically include self referencing canonicals on all pages, while others only use it when it is actually needed due to similar or duplicated pages that should all reference a single page.  But what should be considered best practices? The question came up in Google’s last webmaster office hours about whether Google recommends using […]

During the last Google Webmaster Office Hours, the Fred algo update was brought up, specifically with regards to the Fred update and ecommerce sites.  And Mueller confirmed that Fred isn’t just a single algo update, but rather just a series of updates to improve the search results.  And he also confirms that from Google’s point […]

Google Panda has once again been a popular subject lately, as many site owners have been taking a good look at quality issues on their sites, especially with Google Fred also bringing up unrelated (Fred is not related to Panda) quality issues on sites as well. Gary Illyes was answering Google Panda questions on Twitter […]

Google has repeatedly warned site owners over the danger of using widgets for link building.  But simply using branded anchor text as the link within the widget was a gray area where some site owners were saying that if it was branded – and not “keyword keyword keyword” links – then it shouldn’t be considered […]

Many SEOs have debated over the years about whether they should ever use all CAPS, or even any capital letters, in a URL.  While capital usage in URLs has fallen out of favor in recent years, some sites continue to use them exclusively.  But what about the SEO impact of the choice of upper or […]

If you are suffering from Google Panda, Google’s quality content algo, fixing the content is the only way to get that content ranking higher in the search results.  And one thing that definitely won’t fix the issue is simply doing a site move. Gary Illyes from Google made a comment on Twitter specific to Panda, […]

Google’s Fred update, the update encompassing many updates that SEOs have seen in fluctuations in the search results is still a hot topic.  Fred, which we know is a quality related update, was discussed by Gary Illyes from Google at last week’s SMX Advanced. Illyes confirmed one thing that some SEOs had pondered about the […]