A question came up on Twitter regarding how Googlebot sees a page and whether the fetch and render within Google Search Console is the most accurate or if using the cache view from within the Google search results is more accurate. John Mueller answered, and he said that fetch and render will be the closest.  […]

Google has made another update to the Google Quality Rater Guidelines, coming only a couple of months after the last release, which saw major changes made to target fake news, science denail and clickbait, among other things. This updates sees Google bring added clarification to specific areas of the guidelines and other minor changes.  The […]

Google reminded site owners about using the perils of link building via articles, such as guest blogging.  But one part of their blog post seems to have passed unnoticed – the request Google made that site owners file spam reports for any “Post my article” requests they receive. Many sites engage in large scale “post […]

Google has issued a new warning to site owners about utilizing spammy articles as a link building technique.  While this is a reminder, and not a new policy, it is targeting specific types of link building by site owners utilizing various article publishing tactics, such as guest blogging. The blog post also calls out a […]

Google is testing two different colors of sitelinks in their mobile search results – one with blue sitelinks and the other with those sitelinks swapped to black. But what makes it fairly interesting is that Google is testing both within the same search results page, instead of the usual one style per page. Sergey Alakov […]

Google has added a new feature to alert searchers that some sitelinks within an organic search result actually lead to specific sections of the page within the entire webpage. The example is for Wikipedia, which is well known for having multiple sections within a page, which each have internal hoplinks to easily jump to specific […]

Google is continuing their widespread test of featured snippets that we reported here first on Monday.  It has Google showing a featured snippet at the top of the search results as usual, but while previously that result would be shown a second time in the organic search results, Google would drop that second listing entirely. […]

When you do a search in Google that brings up a result that includes a page you have visited previously, Google will often add a notation about your visit history, from the date you visited or the fact you have visited the page many times.  Google is now finally bringing that to featured snippets too. […]

If you are a site with a featured snippet for a search query, you used to get a bit of a bonus – you were shown both as the featured snippet, and then your result was shown a second time as a regular organic listing too.  This meant you got top spot showcased as a […]