When emojis were first spotted in the Google desktop search results, we knew it wouldn’t be long before someone would be testing them out. And Expedia seems to be the first one people noticed who is testing this in live search results.
Barry Schwartz posted about two emojis Expedia is running, but they are actually running tests across more than a dozen different emojis.
They are full on color emojis showing up for a variety of search terms related to Expedia travel packages.
They are also testing showing 5 stars at the start of the description line. It is not showing up in Google’s search results but it is showing up in Bing.
Of course, there is always the possibility that Google will end up changing it so emojis can no longer be displayed.
I am still waiting for flames and shooting stars to show up for queries like payday loans and viagra 🙂
Added: And another non-Expedia example.
Latest posts by Jennifer Slegg (see all)
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
- Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018
- Google Testing “Relevant History” Section in Mobile Search Results - August 31, 2018
- Google Converts PDFs, DOCs, XLS etc into HTML for Indexing - August 30, 2018
- Why Google Shows Featured Snippets With Images from Another Site - August 29, 2018