• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Facebook / Facebook Testing New “Buy” Button

Facebook Testing New “Buy” Button

July 18, 2014 at 3:39 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

Facebook is testing out a brand new feature – a “Buy” button which shows within a suggested post in a user’s news stream.  The button displays on a sponsored post where a company shares a product, which includes information about the product, the pricing and the “Buy Button”.

facebook buy button

Facebook has selected a few small and medium-sized businesses based within the US to beta test the new feature.  It is currently free for those businesses during the testing phase, however Facebook will likely charge for this feature at a later date.

It also raises the question of how advertisers will pay for these ads.  Will they pay for the sponsored post as advertisers currently do today, or will there be an additional charge for the buy button?  There are several different revenue models Facebook could use to additionally monetize a “Buy” button, including charging on a CPM rate, charging for each clickthrough, or charging – or splitting revenue – from actual sales made through the “Buy” button.

The purchase cycle is completely run by Facebook, meaning that sellers will never have access to customer’s credit card or debit card information.  Instead, buyers have the choice to enter their payment information on a by-purchase basis or they can chose to save a credit card on file with Facebook, to be used for all Facebook purchases.

While the posts do show likes, comments (and presumably shares), it doesn’t show any information about customer reviews for the products being sold.  In an era where users rely heavily on personal recommendations and reviews, the lack of customer reviews from the posts are revealing.  Was it omitted by choice?  Or do they plan to only show reviews for verified purchased made through Facebook, similar to how Amazon shows reviewers with verified purchases of the product through Amazon.

Facebook isn’t the only social media platform experimenting with a “Buy” button.  Twitter also recently tested their own “Buy” button, although it doesn’t seem to have been made available beyond that initial test at this time.

Facebook doesn’t seem to be accepting new advertisers into the program, however if you have a Facebook Ads rep, it wouldn’t hurt to ask.  They plan to share more information as they gather feedback on the new change.

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Facebook Tagged With: Buy Button, Facebook

Sign up for our newsletter


Trackbacks

  1. Top SEM Picks – Week in Review July 20, 2014 - The SEM Post says:
    July 21, 2014 at 6:08 am

    […] Facebook Testing New “Buy” Button […]

Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
February 2023
MTWTFSS
« Aug  
 12345
6789101112
13141516171819
20212223242526
2728 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2023 · News Pro Theme On Genesis Framework · WordPress · Log in