Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week.
From The SEM Post
- Life Insurance Company Advertises on “Malaysian Airlines” on AdWords
- Google Reduces Video Snippets Visibility in Search Results
- More Large Embedded Videos in Google Search Results
- Pinterest Launches New Interest Category Pages
- Facebook Testing New “Buy” Button
- How Google Views Advertising in Quality Rating Guidelines
- 5 Free Authorship-Related Tools for Author Discovery and Audit – Ann Smarty
- Google Analytics App Available from iOS on iTunes Store
- A New Robots.txt Checker & editor in Google Webmaster Tools
- Control Your Negativity! (With Shared Negative Lists) – Susan Waldes
- Bing Index Quality Team Plans Increased Webmaster Communications
- Google+ Allows Nicknames Instead of Real Names
- State of the Industry – Real SEOs Solve Problems – Jim Hedger
- Google Webmaster Tools Adds Hreflang Troubleshooting
- Google AdWords Advertisers Can Merge Google My Business Location Information
- What QVC Can Teach You About PPC – Lisa Raehsler
- Google Indexes Far Fewer Tweets Than Previously Believed
Other Places Our Columnists Were Featured Last Week
- Ann Smarty
- How to Control Your Video Search Result Listing – Internet Marketing Ninjas Blog
- How to Build Relationships with Influencers Through Content – Search Engine Journal
- Google Authorship Changes: What You Need to Know – SEM Rush
- Build Your Personal Brand and Career by Being Featured in Expert Interviews – LinkedIn
- 10 Things That Make @MYBlogU Group Interviews Feature so Freaking Awesome – SEO Smarty
- How to Get Your @MyBlogU Expert Interview Retweeted Like Crazy – MyBlogU
Search & SEO
- Do Your Own 5 Minute SEO Audit – Tom Schmitz @ Search Engine Land
- How to Reduce Your Site’s Bounce Rate – Navneet Kaushal @ Search Engine Journal
- Google Responds, Kind of, to the New Google Sandbox – Barry Schwartz @ SERoundtable
Links
- The New Link Building Survey 2014 Results – James Agate @ Moz
- 20 SEO Experts on Best Link Building Strategies that Don’t Require Content – Rohit Palit @ ahrefs Blog
Pay Per Click
- Think Twice Before Using Top of Page Bidding in AdWords – Amanda Mancuso @ SEER Interactive
- Here’s Why Google AdWords Phrase Match Matters (Stats & Theory) – Alan Mitchell @ Search Engine People
Social
- Imgur Launches the Ultimate Search Tool for Viral Images and Memes – Matt Southern @ Search Engine Journal
- How to Write Great LinkedIn Posts – Julia Spence-McCoy @ SEM Rush
- Optimizing Your Username on Twitter – Mark Scott @ ahrefs Blog
- How We Increased LinkedIn Ads CTR 152% – Audrey Bloemer @ SEER Interactive
Content
- Master This Storytelling Technique to Create an Irresistible Content Series – Demian Farnworth @ Copyblogger
Local
- Local Keyword Research in 2014 and Beyond – Mike Wilton @ Search Engine People
Video
- Is Google Removing Video Snippets Like Authorship – Chad Gingrich @ SEER Interactive
Mobile
- Facebook Launches Ad Manager for Mobile – Justin Lafferty @ Inside Facebook
Want even more? Here are links to the daily industry round ups from Search Engine Land & Marketing Land for those who really don’t want to miss a thing.
Have a link you think should be included? Tweet us @TheSEMPost.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Latest posts by Jennifer Slegg (see all)
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
- Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
- Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018