Featured Snippets Reporting in Search Analytics Pipeline

Many site owners got excited with Google I/O when screenshots from Search Analytics showed featured snippet reporting in Search Console.  Richard Gingras showed off the AMP reporting in Search Console which showed the addition of a few other reports, including featured snippets.

At Big Digital Adelaide, I did a fireside chat with Gary Illyes from Google, and I asked about what features were coming to Search Console, and one of the things he revealed was that Featured Snippets reporting was coming to Search Console and it is “in the pipeline.”

We are working for quite some time on improving Search Analytics and trying to make it better and more useful for people.  I know it’s in the pipeline to release data on featured snippets for example.

Last October, Illyes talked about the possibility of adding featured snippet information to Search Console, which he then said was “quarters away.”

Many webmasters have wanted information on featured snippets specifically in order to be able to see more specifically what keywords are showing a featured snippet from their site and what the CTR is, since many webmasters are concerned that featured snippets might be costing them traffic.

There is no timeline for when site owners might see this in Search Console, but with the new comments by Illyes referring to it as being “in the pipeline” and the screenshots from the I/O AMP presentation, it could be something site owners see sooner rather than later.  That said, it could still be more quarters away… but it is coming.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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