Google has announced new feature that will allow AdWords advertisers to link their AdWords account to their Google My Business account, which will allow advertisers the ability to easily set up location extensions at the account level.
This feature will make it much easier for businesses to manage location extensions for the advertisements both on Google Search and on Google Maps, as well as saving advertisers time in setting up these campaigns.
To link all your business addresses to your AdWords account, you simply link your Google My Business and AdWords accounts together, and the information will automatically display for all your AdWords campaigns.
Scale and reach. The new Google My Business makes it easy to manage your business listings on Google and link them to AdWords. Previously, location extensions needed to be set up for each campaign. Now you can set up upgraded location extensions at the account level and they’ll automatically be enabled for all campaigns in your AdWords account.
Easier optimization. The business addresses you link to your AdWords account can also be used for location targeting and bid adjustments. For example: you can target ads to the United States, then bid +80% for the area within 4 miles of all the business locations that you’ve linked in a single step.
This feature is now available within Google My Business and AdWords accounts.
Jennifer Slegg
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