There are some new changes Google AdWords is making designed to make it easier for advertisers to understand the effectiveness of extensions, particularly extensions that automatically display in ads. Over the coming weeks, we’re rolling out a new report in AdWords that shows you how your ads perform when they appear with automated extensions [http://goo.gl/QpwqtL]. […]
AdWords Callout Extensions Rolling Out to All Accounts
Callout extensions are coming out of beta and rolling into all accounts starting this week. This new extension type displays as 3 or 4 extra text snippets typically shown below the ad description body separated by “…”s. Google’s direction on callout extensions is that they are meant to “callout” the unique selling propositions of a brand […]
Google AdWords Advertisers Can Merge Google My Business Location Information
Google has announced new feature that will allow AdWords advertisers to link their AdWords account to their Google My Business account, which will allow advertisers the ability to easily set up location extensions at the account level. This feature will make it much easier for businesses to manage location extensions for the advertisements both on […]
AdWords Testing New Submit URL Form Extension
This new Google AdWords ad from Optimizely features a brand new AdWords extension that allows users to submit a URL to test their tool. I imagine if this extension becomes more widely available, it could be used for things such as “Check a domain name”, “check your backlinks” or “check your SEO optimization score” etc. […]