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Google Adds AMP Analytics Reporting to Search Console

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google amp analytics2Google has added new AMP reporting into Google Search Console.  This is actual AMP reporting within Search Analytics, detailing information Google has regarding your AMP search traffic.

Here is how it appears in Google Search Analytics.

google amp analytics 2

When filtered, it will show Google search traffic for your AMPlified pages.  Right now, that is for AMPlified pages that are appearing in the “in the news” on mobile search results.  With AMP expected to roll out in more areas of the search results, this will also detail AMP as Google expands it as well.

This feature is one that Google had been working on for a while, and that many in the SEO community had been requesting in order to learn when their AMP results were being displayed.

This is now live in all Google Search Console accounts.  However, if your site does not have any AMP pages, it won’t show up for those sites.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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