You run a campaign. You look at your website traffic. It goes up, but people are still leaving without converting. We’ve all been there. We’ve all screamed out with that burning question – WHY?!
Starting today, Google’s helping you figure that out with the introduction of Google Surveys 360.
Using your web analytics data, you can now survey visitors who browsed through certain pages – like your products or services – but left without purchasing or otherwise converting.
This is a bigger step into the enterprise marketing solutions the Google Analytics is trying to roll out. Adding Surveys with the other Analytics 360 Suite solutions helps to create an integrated solution that not only helps plan, measure and retarget, but now also helps marketers understand more about visitor intent.
Google Surveys 360 not only allows you to design your survey, it expands upon the base that Google Surveys (not 360) provided. Additionally, you can select who you want to take it using demographic data, user list or a variety of other targeting. The survey can be deployed directly on your website, or via various publisher partners and mobile apps. Respondents are incentivized with Google Play credits to answer questions across networks of news and entertainment sites and apps. Google takes care of the back-end demographic checking to make sure you get a statistically representative sample based on the demographics you’ve chosen.
Your results are delivered in real-time. Google provides graphs, charts and cross-tabs, segmented by your demographic selections. Pricing is based on the distribution method and number of questions you ask and range from one cent per response to $3 per completed survey.
Google Surveys 360 integrates the best features of a survey creation tool and market research tools, all from within the familiar Google Analytics Solutions dashboard and integrated menus.
Latest posts by Thom Craver (see all)
- Google Analytics Adds New Surveys 360 To Its Collective - October 20, 2016
- Google Analytics Is Now A Suite of Products - March 15, 2016