How useful or helpful do you find Google’s featured snippets? Google is interested in finding out, as they are including a section below a featured snippet asking the searcher if it is useful or not.
Here is the screenshot:
It is just a yes or no response, and it actually shows above another featured snippet feature – the expandable section.
Bing did their own testing last year, with their own version of featured snippets, asking searchers to give a thumbs up or down for whether or not a Bing featured snippet was helpful or not. It interestingly uses a nearly identical question as Google’s version.
We have seen Google ask for feedback before in the Google search results, such as what needs improvement, if a searcher is satisfied with results, and even within Google products themselves, such as this one that some users in Google Analytics were seeing within their GA dashboards while doing tasks or filtering.
As for featured snippets themselves, I can’t see them going away anytime soon, but rather we have seen their inclusion continue to grow in the search results. But it appears Google might be looking for feedback on some types of snippets and whether searchers really do find specific types of them useful or not – such as this example which is actually a definition of the search query.
Jennifer Slegg
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