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You are here: Home / Google / Google Panda is a Core Ranking Signal, It’s Not Real Time

Google Panda is a Core Ranking Signal, It’s Not Real Time

January 13, 2016 at 3:44 am PST By Jennifer Slegg

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panda not real timeIn my Google Panda Algo article, one of the statements given to me by Google was that Panda was now a core ranking signal.  But there was some confusion because people assumed this meant that Panda was now real time.  But Google confirmed that this is NOT true.  Panda is not real-time.

Gary Illyes from Google was questioned about it several times on Twitter yesterday, and he confirmed that Panda is not real-time.

@dr_pete I don't want to dig into who started the real time p stuff, but they're wrong. Also we said months ago we want panda integrated

— Gary Illyes (@methode) January 12, 2016

@dr_pete OK.The real time p stuff is wrong. We had a core algo update, and independently we revealed more about panda through @TheSEMPost

— Gary Illyes (@methode) January 12, 2016

Also, there is a core ranking change that people are seeing in the search results right now, but Google also confirmed it is not Panda.  Gary Illyes said specifically they haven’t updated the Panda part.  So the fact that Panda is a core ranking signal now doesn’t mean it is real-time.

There were definitely some SEOs that were excited by the possibility that they could start out with crap spun or scraped content, and slowly raise the quality to see where the “sweet spot” between Panda-target and Panda-good was.  And that wouldn’t be good for Google’s overall quality in the search results.  So I can definitely see why a real time Panda isn’t happening, even with it being a core ranking signal now.

@jenstar to be clear, panda IS part of the core algo, but we haven't updated the panda part. Not other animals.

— Gary Illyes (@methode) January 13, 2016

When Penguin updates next it will be real time.

@dr_pete but we do work on making PENGUIN realtime

— Gary Illyes (@methode) January 12, 2016

But Panda is confirmed to not being real time.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Google, SEO

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Trackbacks

  1. SEOs Confused, Puzzled After Google's Mystery Update says:
    January 13, 2016 at 6:26 am

    […] Another item of confusion was if Panda is now real-time. It is not. Gary Illyes quickly responded to those saying it was real time that it was not. […]

  2. Understanding Google Panda: Definitive Algo Guide for SEOs says:
    January 13, 2016 at 6:28 am

    […] Google Panda is a Core Ranking Signal, It’s Not Real Time – January 13, 2016 […]

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