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You are here: Home / Google / Google Returns Phone Numbers & Addresses to Local 3-Pack

Google Returns Phone Numbers & Addresses to Local 3-Pack

September 24, 2015 at 4:48 am PST By Jennifer Slegg

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google both home service local pack 6One of the changes Google made when they dropped all 7-pack local results with 3-packs is they removed phone numbers and full addresses in the 3-pack for generic (ie. non-brand) searches.  One could not get the complete address unless they clicked through to the map page with the local results.

This is huge news for local SEOs and local businesses who were impacted by this change.

This change is brand new – I noticed it while taking screenshots for the Home Service ads being displayed with 3-packs.

Google’s removal of phone numbers and full addresses was one that many local marketers found annoying when Google made their major changes to local results earlier this year.  It required users to make an extra click if they wanted to know either the phone number or exact address – Google would only show the street but not the street numbers in the 3-pack.

Here are some examples of the new changes in action.

local pack phone numbers 4 local pack phone numbers 2 local pack phone numbersHowever, restaurant searches do not.  While they now display the full address, they still do not show phone numbers.

local pack phone numbers 3These changes do seem to have rolled out internationally.  It is showing in the UK:

local pack phone numbers 5 ukAs well as in Canada:

local pack phone numbers 5 caThis is a fabulous change for local SEOs and businesses.  The removal of the phone numbers and addresses was one of the changes that hurt local businesses the most, because it made two pieces of crucial information an extra click away.

However, like everything Google does, this could be removed.  But since it was already removed and now added back, it should hopefully be sticking around.

 

 

 

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
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  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Google, Local

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Comments

  1. Brad says

    September 24, 2015 at 7:39 am

    Not seeing this rolled out in the UK yet, hopefully it wont be long! Let’s hope they actually keep it in place too

  2. Nick R says

    September 24, 2015 at 9:42 am

    Welcome news indeed but not seeing any sign of it here in the UK yet when searching on google.co.uk Keeping fingers crossed that it’ll show up soon 🙂

  3. Shelby Schack says

    October 15, 2015 at 3:11 am

    I think Dave is on to something. At least some of the people within Google have read, and advocate for the Google philosophy, published here as Ten things we know to be true.

Trackbacks

  1. Google Removes Phone Numbers & Addresses From Local 3-Pack Again says:
    September 28, 2015 at 4:05 am

    […] Google Returns Phone Numbers & Addresses to Local 3-Pack […]

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