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You are here: Home / Google / Google Showing AMP Results Outside of AMP Carousel in Search Results

Google Showing AMP Results Outside of AMP Carousel in Search Results

March 14, 2016 at 4:05 am PST By Jennifer Slegg

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google amp non carousel resultsAt SMX earlier this month, Dave Besbris, Vice President of Engineering said that they would be bringing AMP results to other parts of the search results, and it appears they have already started this push.  Google is now displaying AMP results beyond the usual carousel.

Over the past few weeks, many have become familiar with seeing AMP results in the “top stories” carousel, which appears below 2-3 individual news stories.  But now, Google is displaying AMP results outside of the AMP carousel, as one of the regular news stories in the search results.

Here is an example of AMP showing up as a regular news story, when an AMP carousel isn’t being displayed.

google amp non carousel

These results also have the grey AMP logo next to them.

Here is another example of a solo AMP news result, without an AMP carousel.

google amp non carousel2

This will put additional emphasis on publishers to enable AMP, now that AMP results are being shown outside of the carousel. While it still seems that a news related algorithm comes into play – we see non-AMP results appearing above the AMP result – there is the possibility that an AMP result was chosen for the third news position if there were multiple sources for that story.

It also shows that Google is eager to expand AMP beyond those news carousels, and are doing it quite quickly.  Besbris also hinted that we could see AMP coming to mobile AdWords ads as well, which will make things pretty interesting for pay per click advertisers.

Update: It has apparently been there since launch, it just is not very common to see Google using it outside of the carousel proper.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

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