A couple of things that are noteworthy about the particular result page linked – first, the results are in a Pinterest-style with photos and descriptions of many different smoothies.
Secondly, the description itself is taken from different places on the page, each separated in the Google search result snippet with “…”. The first part of the snippet is from the description at the top of the page while five different “pins” provide partial snippets for the remainder of the search result. Lastly, the result also has site links as well, which lead to an individual “pin” page for each one.
Others who weren’t seeing the 7 lines were seeing the first two results with 4 lines of description, yet they aren’t the “in-depth answers” we normally associate with any Google organic search result with 4 lines in the description snippet.
Google isn’t new to testing out longer description snippets in their search results. This summer we spotted them testing 4 line descriptions in the search results, and those are still actively displaying now. Ross Hudgens initially thought it could have been a bug when he searched, but others reported seeing the same 7-line snippet for the same query.
These 7 lines definitely do stand out, but it is hard to say whether it is actually useful. In an age where people skim, are people actually reading any more than the first couple lines of the description? And does a query such as “smoothie recipes” even need that long of a snippet? I could see it perhaps for something more technical or in-depth, but Google uses in-depth article results within the organic search results for that.
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