• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Google / More Details on Google’s Separate Mobile Index

More Details on Google’s Separate Mobile Index

June 11, 2015 at 4:45 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

mobile only indexWe have known that Google has been working on a mobile index that would be completely separate from the desktop index.  At SMX Advanced last week, Gary Illyes from Google shared many more details about the possible mobile only index that has many SEOs excited.

One Content Per URL

The limitation of the current index is that historically, Google could only index one piece of content per individual URL, so this is what they are looking to change, so that they could have two pieces of content per URL – one for desktop with the other for mobile.

Signals and PageRank

He said one of the issues they are dealing with is that people don’t tend to link to the mobile version of a URL, when there are separate URLs for mobile versus desktop.  But with PageRank being an important ranking factor, they are unable to assign that PageRank to mobile URLs that nobody links to.  With it being an important signal, they need to solve the problem of assigning PageRank in these cases.

Experimentation

Illyes says that they are currently experimenting with the separate mobile index now, but he didn’t reveal details specifically with their experimentation.

Maybe or Maybe Not?

Yes, the reality of having a separate mobile index just might not happen, due to the many challenges they are working on.  But Illyes feels that Google should move towards this dual index for mobile and desktop.

He says this is a huge change for Google, so it is nothing that will launch within the next few weeks, if it does indeed ever launch.

As Google continues to work on dual indexes, the regular one for desktop and a separate one for mobile, SEOs are definitely keeping a close eye on details, especially since two indexes could mean approaching mobile SEO in a different way, not to mention the affect it could have on how SEOs create their mobile friendly site and structure.

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020
  • Analyzing “How Google Search Works” Changes from Google - July 8, 2020
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019

Filed Under: Google, Mobile

Sign up for our newsletter


Comments

  1. Reuben Yau says

    June 11, 2015 at 5:14 am

    Shadow PageRank – that’s what Gary should call it – that’ll excite all the SEOs out there 🙂

Founder & Editor

Jennifer Slegg (2049)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met

Google has released a brand-new Google quality rater guidelines, coming close to a year after the … [Read More...]

Recent Posts

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials
  • Google Local Service Ads Display Pricing Estimates for Specific Locations
  • Google Testing “Relevant History” Section in Mobile Search Results
  • Google Converts PDFs, DOCs, XLS etc into HTML for Indexing

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
March 2021
MTWTFSS
« Oct  
1234567
891011121314
15161718192021
22232425262728
293031 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2021 · News Pro Theme On Genesis Framework · WordPress · Log in