There has been a lot of debate on the issue of 301 versus 302 redirects over the years, specifically regarding the loss of PageRank. Gary Illyes from Google has confirmed now that when you are using a 30x redirect – such as a 301 (permanent), 302 (temporary) or 307 (temporary) redirect – that the destination page will not lose PageRank from the intial page.
30x redirects don't lose PageRank anymore.
— Gary Illyes (@methode) July 26, 2016
In today’s hangout, John Mueller also confirmed this has been in place for a while, so this isn’t “new” per se, and does confirm what Mueller has said recently about it not mattering whether a site owner uses a 301 or 302 redirect when it comes to PageRank value.
Gary Illyes also said earlier this year that website owners should use the redirect that is the best choice for their site, and Google had also confirmed that moving to HTTPS would not result in PageRank loss.
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020