For SEOs, links are very important part of any SEO strategy for all websites. However it can be a pretty geay area for site owners to request links, especially when those links are in exchange for something else, such as content or money. And for the most part, those are pretty clearly a violation of […]
Search Results for: algorithms
New Google Core Search Algo Update: What We Know
Google has confirmed a major algo update in their search results that was released this week. Danny Sullivan from Google confirmed this via twitter after many SEOs noticed major fluctuations in rankings. This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the […]
Google Search Quality Rater Guidelines Updated: Beneficial Purpose, Creator Reputation & More
It has been a year since we last saw Google’s Search Quality Rater Guidelines updated, but they released a brand new version over the weekend. Here is what has changed, with commentary about why it is important for site owners and tips they can take away from it to incorporate into their own sites. Once […]
Switching to AMP Won’t Negate Other SEO & Google Algo Issues on a Site
The use of AMP is an interesting one. For many site owners, using AMP can result in a lift in traffic, but this is because AMP gets priority placement, such as the carousel placements. But it doesn’t specifically get an additional ranking boost outside of the regular mobile friendly one. But an interesting question came […]
Issues Indexing SEO Test Sites in Google Search Results
Many SEOs do a great deal of testing when it comes to indexing and ranking in the Google search results. It can be a quick way to see how Google handles some situations, especially when it could influence ranking factors. The question came up in the Reddit AMA with John Mueller about why Google isn’t […]
Google Search Engineer’s Approach to Algo Updates
The last month has seen quite a bit of fluctuations in the search results. John Mueller from Google did an AMA last week, and the question inevitably came up about the recent algo updates. Mueller made some pretty interesting comments about how search engineers at Google focus on their algorithm changes. Many site owners get […]
Google: Manual Reviews Cannot Lift Algorithmic Search Penalty
If you are hoping Google can do something on their back end to lift an algorithmic penalty, you are out of luck. Google does not have something that can remove an algorithmic penalty – such as from impacted by Panda, Penguin, or the many other algo signals – so a site will rank better in […]
Google: About Links Placed in Source Code
If you run WordPress, you have likely noticed that there are sometimes links placed within the code of themes and plugins that are links, although they are not visible links on the page. While on the surface, they help people figure out where plugins originate from, there is also the question of whether these links […]
Google: Why Featured Snippets Rankings are Volatile
If you are an SEO, chances are pretty good you have managed to score a featured snippet in the Google search results. But, you probably noticed that the rankings are pretty volatile around featured snippets, and see two sites repeatedly flip-flop in and out of the featured snippet position, even if neither page has changed […]
Google: Time to See Higher Rankings From Improving Content Quality
If you are suffering from Panda issues, or suspected ranking issues related to low quality content, the most obvious fix is to improve content quality. But after you make major site-wide changes to improve the quality of that content, how long does it take for Google to adjust their ranking signals accordingly for the new […]