If you’ve been using SEO in your web writing you know that it can really help bring readers to your website, it can bring you up farther when it comes to search engines, and it can even work to convert readers into sales. But it’s about more than just attracting people, it’s about how you do it.
The first thing that probably pops into your head when it comes to SEO is the keywords. And, with that, many people go overboard with keyword stuffing, don’t know how to find the best choices in keywords, and maybe don’t even realize that you can have more than one keyword, such as a key phrase.
It’s More About The Content
Once upon a time it seemed like all SEO was about was who you linked to and what keywords you used. However, the search giant Google likes to continuously change things to make it harder to rank higher. That’s one of the reasons why it is far more important these days to make sure that your content is interesting and well researched before you add your links and keywords.
People want you to create articles that are of interest to them, and that are unique. Don’t just repeat and rehash all of the content that is already out there. Do your research and find the best information, and put a spin on tired content to make it new and interesting.
Don’t Worry So Much About Words
Many blogs spend much time concerning themselves with getting their keyword into their blog post as much as possible, and following the rules of whichever writing style rules they prefer. However, with the new language of the internet (OMG, LOL) you need to make sure that you are appealing with the readers you have. If that means using terms you would never speak out loud, so be it.
As long as you are posting well researched information without any spelling errors, you’re doing great. Link to your sources when you can, but make sure that you are using sources that are also well researched and not full of garbage content.
Don’t Be Afraid Of Expanding On Keywords
A key phrase is simply a term that is three or more words long that works much the same as a keyword. With a key phrase you can get more of a point across, and this style of SEO also works better for businesses that want to be found when people search for certain locales, such as “grocery stores Tampa.”
Your key phrase can very, and sometimes you may make some changes to it from one post to the next. You may have used the original above, but then used “Florida grocery shopping” in your next article. It all depends on why you want people to find you, and how.
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