Life just got a bit easier for Google AdWords advertisers using multiple AdWords accounts that are linked to a single Google Analytics account… Google is adding new support to show AdWords reports directly in Google Analytics. While the new reporting isn’t as detailed as when you log directly into Google AdWords, it does have a […]
Revealing Mobile’s True Impact With Google Analytics
When seeking insights for your mobile traffic, we can often settle into the good old option of segmenting by device in the Google AdWords or BingAds interface. Sure, that can be very useful and a quick-fix, but what about a more in-depth review of the mobile impact you’re seeing in your accounts? Google Analytics offers […]
You Can Now Filter Bots & Spiders in Google Analytics
While there have been complicated workarounds for discounting bots in Google Analytics, Google has never offered a way for users to automatically filter various bots. However, with more bots executing javascript, which executes the Google Analytics script on the page, it is definitely causing some users’ data to become skewed, particularly if they get hit […]
Ultimate List of Must-Have Tools for Your SEO Toolkit
They say that a carpenter is only as good as his tools, I would argue that in many ways the same can be said for SEOs. While personally I avoid tools that attempt to tell me how to optimize a site, (like somehow a site I’m working on and Wikipedia should be measured by the […]
Google Analytics App Available for iOS on iTunes Store
Google has quietly released a new Google Analytics app for iOS. This has been a long requested app for iOS users who want the convenience of an app when viewing their Google Analytics data with their iPhone or iPad, and to have a version that is more intuitive with a touch-screen that the mobile-friendly version […]