YouTube is offering bonuses to their largest YouTube video stars, in a move made to prevent an exodus of their largest draws the video platform. With other companies aggressively courting the most popular YouTube video creators, Google is taking steps to ensure they stay loyal on YouTube rather than defecting to a competitor.
Facebook has made multiple changes to encourage users to upload their videos to Facebook, rather than simply linking to videos on YouTube, and drives more video views to those who use Facebook videos rather than any other video platform. It is one of multiple video platforms that have been trying to woo YouTube stars away from Google.
Vessel, a new video startup, has been busy courting YouTube stars to switch over to their platform. And Vessel and other companies have been offering stars very competitive offers to switch over. Vessel is seeking exclusive rights to videos for three days before they can appear on other platforms, which seems to be part of their business model where they offer subscribers advanced preview viewing of new videos
YouTube recently made the change where they began offering fan funding, to enable fans of their biggest YouTube stars to pay a small token amount to show their supporters. This is in addition to any advertising revenue from those users, so it’s an additional avenue for YouTube stars to make extra money. Currently, YouTube offers a 55% share of revenue from the video advertising.
Because of the huge fan base many of these YouTube stars have, particularly with the subscribers to get alerted to each new video they post, it will probably be difficult for many of these companies to lure away many YouTube stars, unless the revenue is enough to make it worth it.
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