The PPC industry has been around for nearly 14 years now. We can no longer call this an industry in its “infancy.” The search marketing industry as a whole has been around even longer. This industry as a whole has always been one that was open to sharing knowledge. Much of this started in forums, […]
Archives for August 12, 2014
Why Google Dislikes Zombie Sub-Domains
Google dislikes spending precious resources indexing web content on your site that is of no consequence to itself or its users. Inconsequential web content can be present in the form of duplicated pages and irrelevant or repetitive and/or thin text. Even worse, it is a waste of Google’s crawl budget on your site and such […]
New Google AdWords Extension for Mapped Local Product Results
Google is testing a new type of local result, but this time they are styled as local shopping ads, showing on a map where a product can be bought. Moz was the first to spot the change with a query for “gas grills”. It seems to only be a test at this time, as many […]
Google Starts Warning Websites That Redirect Mobile to Homepage
A couple of months ago, Google warned webmasters that they would be showing an alert in the Google search results to mobile users who were attempting to go to an internal page of a website but the website itself redirects all mobile users to the homepage instead. Now, Google has started sending letters to websites […]