The Google local algorithm known as Pigeon has been expanded from strictly the US to most international English language locations. The Pigeon update originally rolled out within the US at the end of July, with the expectations that it would be rolling out internationally. However that rollout is taken almost 5 months to happen. A […]
Archives for December 2014
Google Begins Showing Song Lyrics in Search Results via Knowledge Graph
In a move sure to upset all those song lyrics websites, Google has begun showing song lyrics directly within the search results via a knowledge graph above the organic search results. Glenn Gabe was the first to spot the change, and posted the screenshot below. They also link to Google Play at the end of […]
Duane Forrester Starts His New Job… At Bing
Duane Forrester was recently laid off from Bing in the last round of Microsoft layoffs. Hot on the heels of winning the Search Personality of the Year at the US Search Awards, many were pretty surprised that his role was eliminated, as he was one of the most visible people to webmasters from Bing. Now, […]
Instagram Purges Millions of Spam Accounts, Creates Significant Drop in Follower Counts
If you have suddenly discovered a huge drop of in Instagram followers, it is nothing you did. Instagram finally got around to purging all the spambot accounts that it has previously disabled. It is unclear why Instagram hasn’t been purging these accounts all along or removing them from follower accounts as they disabled each account. […]
Fall In Line With an Editorial Calendar So You Don’t Fall Behind
Writing great blog posts doesn’t just happen. Very few people can sit down in front of their computer, start typing away, and POOF, out comes a valuable and engaging blog post. Every blog post starts with a thought or an idea. Where does that idea come from? All kinds of places. For you, it might come from […]
Google Chrome Wants to Warn Users Before Visiting All Non-HTTPS Sites
Webmasters will have one more reason why they should consider switching their sites to HTTPS as Google Chrome is planning to alert searchers when the site they are wanting to visit is unsecure via HTTPS. According to The Chromium Projects, the Google Chrome security team is proposing that the browser clearly states that HTTP webpages […]
Restructuring PPC To Improve Performance by Geography: A Case Study
When analyzing campaign performance by geography, it isn’t uncommon to find that some locations are more competitive than others. Sometimes a simple bid modifier does the trick but certain situations call for more. Recently, we isolated high volume, high CPA geographies into separate campaigns in an effort to improve lead volume and CPA across said […]
Facebook Pages Can Now Add End Date to Any Post
If you manage a Facebook Page, you’ll probably be happy to know about a new feature they release that allows you to specify an end date for a post. Many times I’ve been on Facebook and I see a boosted post for an event or holiday that has already past and someone forgot to end […]
Twitter Considering Autoplay Video Ads to Compete With Facebook
Twitter is considering changing videos posted with in the news stream from click to play to autoplay in a move aimed to compete for video ad revenue and expand their ad offerings to advertisers, especially big brands. Many brands, especially those that tend to you have viral videos, with love to see the autoplay feature. […]
Add Countdown Timer to Google AdWords Ads Without Using Scripts
If you like the idea of Google AdWords account countdown scripts, yet aren’t confident enough to utilize AdWords scripts within your account, there’s good news for you. Google has released a new tool that allows publishers to add the countdown script into their ad copy. Countdown scripts are great to show urgency. Whether it is […]