YouTube is offering bonuses to their largest YouTube video stars, in a move made to prevent an exodus of their largest draws the video platform. With other companies aggressively courting the most popular YouTube video creators, Google is taking steps to ensure they stay loyal on YouTube rather than defecting to a competitor. Facebook has […]
Archives for December 2014
Display Select GDN Keyword Targeting Spotted in Google AdWords Accounts
In August I reported that display select only campaigns would soon be rolling out to all accounts and it is finally happening. The History This more stringent form of GDN keyword targeting has existed for a couple of years now in ways that didn’t allow the majority of advertisers to participate. The “Search Companion” beta has been using […]
Gangnam Style Was So Popular It Broke YouTube’s 32-bit Integer View Counter
Google has revealed that Psy’s Gangnam Style video is so popular that it actually broke the counters on YouTube. Previously, YouTube’s counter used 32-bit integer, which meant that the maximum number of views that the YouTube counter could actually count was 2,147,483,647. At the time, Google hadn’t anticipated that any video could possibly be viewed […]
Yahoo Set to Surpass Twitter to 3rd For Mobile Advertising in US
Yahoo is making huge steps in the mobile advertising marketplace, as it is set to surpass Twitter for the third-largest company in mobile advertising in the US. Yahoo is now projected to be the largest gainer of U.S. mobile-ad market share between 2014 and 2016, according to new data from eMarketer out today. Yahoo’s mobile-ad […]
Tracking Online Coupons & Promotions Through Pay Per Click
In the shopping world, price comparison runs rampant and one of the best features a business can highlight is cost savings. To accomplish this goal, businesses use discounts, sales, specials and promotions. Most e-commerce websites offer coupons or discounts periodically, and these deals are frequently applied to online and in-store shopping. Today’s lesson in e-commerce […]
Google+ Allows You To Pin Post to Top of Google+ Page
Google+ is taking a page out of Twitter’s usability book and has made the change that allows users to pin one of their Google+ pages to the top of their Google+ page. When viewing someone’s Google+ page, especially when they are a prolific poster, it can be hard to tell what the most important thing […]
The Bing Ads Campaign Planner Tool – Search Geeks Rejoice!
Fresh out of the ovens of the Bing Ads products lab comes the Bing Ads Campaign Planner tool. This campaign optimization gem is accessible from the tools tab in the Bing Ads UI and provides keyword, product and category-level insight. Read on to get the insider’s information on what the Campaign Planner tool brings to […]
Mozilla Finally to Release iOS Firefox Browser, Could Yahoo Be Why?
Mozilla has been saying for over four years that it would not release an iOS version of Firefox due to Apple’s restrictions on search apps. However, it looks as though Firefox is finally recognizing the need for a Firefox for iOS, according to comments made at an internal Firefox event in Portland on Tuesday. We […]
Latest Firefox Asks Users to Change to Yahoo Search for Default Search Engine
A couple of weeks after Firefox announced that Yahoo would become the default search engine in their web browser, the latest update this morning now has Yahoo as the default search engine. The latest version of Firefox, Firefox 34, makes the change to Yahoo as the default search engine in their search box. If you […]
Google Confirms Recent SERPs changes are Penguin 3.0, Including UK News Site Fluctuations
Google has confirmed that the recent changes related to Penguin that many webmasters have been noticing since last week are indeed still Penguin 3.0 rolling out. Many webmasters have been noticing extreme fluctuations in search results on previously affected Penguin websites, particularly with some of the websites that were hit with the original rollout of […]