If you are selling iOS apps, you had better start getting your Pinterest account set up because Pinterest and Apple are joining forces to have pinned apps on the popular image sharing site. Instead of just having pins link to various webpages, these new app pins are designed to not only promote the app but […]
Archives for February 12, 2015
Facebook Ads Launches Relevancy Score, Facebook’s Version of Quality Score
When the choosing to display ads on Facebook, Facebook has been using an internal metric called relevance score. Now Facebook is going to begin displaying this metric to advertisers so they can improve their ads based on the feedback from it. Facebook’s relevancy score ranges from 1 to 10, with 10 being the best. The […]
Overcoming AdWords Conversion Data Discrepancies
Let’s start with a simple question. Actually this question is better: How many conversions did a campaign generate last month? Any PPC worth their salt will be able to give me a definitive number for that. It will feed our reports and justify our marketing spend. And more than likely it will be wrong. I’m […]