YouTube has changed their policies to prevent video creators from monetizing from their own sponsors, rather than having those sponsors go through YouTube’s ad service where YouTube would receive a cut. It has become more and more popular for video creators to be sponsored by brands or other types of companies and in feature their […]
Archives for February 2015
Google AdWords Launches New AdWords Features Page
Google AdWords has released a new feature that will make it easier for advertisers to keep up on the latest changes. Something’s got announced in a blog, other things and announce on Google plus, and it can be hard to keep track of everything AdWords is doing. Adwords is hoping to solve this problem by […]
Yahoo’s Search Share Grew By Another 1.2% in January
Yahoo’s search market share continues to grow following the switch by Firefox from Google to Yahoo as the default search engine in their browser. Many people expected Yahoo’s search market share to start declining after the initial jump, as more users became aware that the default search they were using wasn’t actually Google. But in […]
Google Blocking Websites Infected with Malware Through Fancybox-for-WordPress
If you use the WordPress plugin “Fancybox-for-Wordpress” , you want to ensure that you have updated the latest version, as there is an exploit that is injecting malware into WordPress sites. The exploit is hard to spot, and you might not realize you are infected until you receive an email from Google to inform you […]
DuckDuckGo Pushes Non-English Searches with Instant Answers in 4 New Languages
DuckDuckGo is pushing forward with their internationalization plans by introducing their instant answers for the first non-English languages. French, German, Czech and Polish Wikipedia have been added to their instant answers. DuckDuckGo’s Instant Answers are similar in idea to Google’s knowledge graph, but they are displayed for queries where a search term could have more […]
Yelp is Taking on the Reputation Management Industry by Filing Lawsuit
When talking about reputation management, there’s two different types of reputation management that they offer. Personal reputation management is one type, that focuses on improving the search results for personal names. The second type is reputation management for businesses, which most often is businesses who want to see glowing reviews while the negative ones are […]
Twitter Finally Offers Multiple Logins for Sharing Twitter Accounts Without Sharing Passwords
Businesses on Twitter will be happy to hear that Twitter has finally introduced support that allows for multiple users to use the same Twitter account but with different logins. With the addition of TweetDeck Teams, it means that companies will no longer have to worry about their employees stealing their Twitter account simply by changing […]
Don’t Skip the Side of Sitelink Optimization
If asked, every search marketer worth her or his salt would likely claim to be well-versed in developing appealing ads, crafting keyword-rich ad text and even making data-driven ad optimization decisions. Yet just how many search marketers regularly extend their ad analysis to the bottom half of the ad? Search marketers know about the importance […]
Facebook Patents Type of Influencer Marketing to Identify Experts & Influencers
Influencer marketing has become much more popular recently, especially when you consider the roles of power Pinterest on Pinterest and those with plenty of followers selling promoted tweets on Twitter. However, there can definitely be some issues when trying to consider exactly who these influences are, because usual metrics such as followers or likes don’t […]
Google Webmaster Tools Updating Search Query Data Once Again
Search query data is once again showing up in Google Webmaster Tools after disappearing for about a week. There was some speculation that the missing data was somehow related to the alpha test of the new search query reports. However the problem is affecting both people who had applied to be a tester of the […]