Even if China is not your target market for your search engine marketing, you probably have at least heard of Baidu as the number one search engine in China. But do you know there’s another locally grown search engine in China? It’s Haosou. While Baidu continues to keep their dominate position, it is also a […]
Archives for February 2015
New Google Knowledge Graph for Health & Medical Search Queries
Google is undertaking a huge project with their brand-new health knowledge graphs that are now being shown in the search results. Google says there’s concern where people are doing health and medical related searches yet are unable to find the concrete information they’re looking for. Google aims to make it easier with the addition of […]
Facebook Takes Aim at Craigslist & eBay with New Sales Features for Groups
With many buy/sell/trade/swap groups on Facebook, whether for local groups or for specific types of items, such as collectibles or hobby items, Facebook has added some additional support for select Facebook for Sale groups to make it easier for users to list items and facilitate sales. With the new feature enabled, instead of just having […]
2GB Google Drive Space for Checking Your Google Account Security Settings
If you are running low on Google Drive or GMail space, as part of Safer Internet Day yesterday, Google is offering a permanent 2 GB increased your Google drive storage plan by simply reviewing your account security settings to ensure that your security options are completely up to date. To take advantage of this, you […]
View-Through Conversions For GDN Text Ads Rolling Out?
Monday morning (2/9) while going through a round of statistics checks on my accounts, I noticed something odd. I had launched some remarketing campaigns the previous Friday in one client account and they were showing view-through conversions . So why is it odd? Because I had only launched this campaigns with text ads, this client is developing […]
IAB’s Large Format “Rising Star” Ads Have 3x Ad Interaction Over Traditional Ads
IAB has been pushing their “Rising Star” ad format, an ad that is much larger in size than traditional image ads on websites. IAB and C3Research released a study showing that interaction and recall of these ads is much better than with smaller image ads. Many sites have been reluctant to use these super sized […]
Social Sharing Buttons on Your Site? Consider Adding “Send as SMS” on Mobile Websites
When you see social sharing buttons on a website, the first things that come to mind are Facebook and Twitter, and then depending on the type of site, you might also see a Google+ or Pinterest sharing button. But if you don’t have a “Share as SMS” button, you might want to rethink that following […]
Number of Yelp Visitors Drops; Yelp Plans to Increase Marketing Spend and Salesforce
Yelp might be losing a bit of their power in the online review space with news that users accessing the popular review site have dropped once again. The number of unique desktop visitors is at the lowest it has been since Q2 2013. Yelp saw 77.6M uniques in Q4 2014 compared with 80.5M in Q3. […]
Case Study: Restructuring Shopping Campaigns To Improve Performance
Shopping campaigns can be pretty tedious to set up, to say the least. Up until recently, there was very little functionality for shopping campaigns in the AdWords editor and there are still features to be desired. It isn’t unusual to come across campaigns that have been structured with broad groups of products (and it can […]
Lazy Loading Images Likely Will Not Be Indexed By Google
If you are using lazy loading images – images that are located below the fold but will not load on the page until they are in the viewable portion of the screen – you should be aware that they probably will not be indexed by Googlebot. Lazy loading images have become more popular as webmasters […]