Google is testing a brand-new layout for local listings in their regular Google search results, this time with the company’s logo displaying on the left-hand side where you would normally see a map icon with location details. It also appears for businesses that do not have a logo to display, it will show a thumbnail […]
Archives for March 2015
New Google Webmaster Tools Report Details Blocked Images, CSS & Javascript
Google webmaster tools has added a new feature that will help webmasters you are ensuring their sites are mobile friendly prior to April 21. One of the issues that can cause the site to not be mobile friendly is when webmasters block elements on the page from being crawled, commonly JavaScript and CSS. And sometimes […]
Facebook Announces Topic Data for Marketers to Determine Their Audience’s Interests
Facebook is releasing topic data to page owners that gives more insight into the topics and subjects that their audiences are talking about on Facebook. They do note that all personal information will still be private, as the data is anonymized and aggregated. This data is meant to help brands understand their audiences better so […]
Major WordPress Exploit Affecting Sites using WordPress SEO by Yoast
The major exploit has been discovered in the extremely popular SEO WordPress plugin, WordPress SEO by Yoast. All WordPress blogs that are currently using this SEO plug-in need to upgrade to the latest version. This exploit means that blogs using WordPress and this plugin are vulnerable to a Blind SQL Injection. This particular exploit requires […]
Analyzing the UK Apprentice Winner’s Climb Online Website: Killer SEO or SEO Fail?
As some of you know back in December Mark E Wright won the UK Apprentice. As the winner he was given £250k to create an Online Digital Marketing agency. Part of his unique value proposition was that he would revolutionize the SEO and Online Marketing Industry. Given his only real experience with SEO was selling […]
What’s Going On! Is Google AdWords Squeezing Out 3rd Party Tracking?
Recent announcements by Google AdWords have me a bit concerned and confused. First, it was the new destination url protocol that separates the landing page from tracking parameters. Next came call only ads. Both of these features have big upside potential and should allow advertisers to up their game. But they also have a significant […]
Bing Webmaster Tools Launches Track Certificates to Review & Track All Certificates Requested on Your Site
If you haven’t gotten around to signing up for Bing webmaster tools, they have just made an awesome reason for you to do so. Bing Webmaster Tools has added a new feature called Track Certificates. This new feature now allows webmasters to track and review the certificate that visitors requested while visiting your site. Track […]
Ensure You Update Sitemaps & Elements When Switching to HTTPS
Gary Illyes from Google made a post on Google+ this morning reminding webmasters to ensure they update all site related development with HTTPS after the switch from unsecured to secure server. Google did a small scale analysis on websites that showed an astonishing 80% of HTTPS URLs that are eligible for Google indexing were not […]
5 Ways To Ensure Awesome PPC Reports
Ah, PPC reporting. It’s a necessary part of any PPC manager’s job, and yet often the most hated. Sure, creating weekly or monthly reports can be tedious, but it’s also important to both the PPC manager and their clients or bosses. I asked members of the PPCChat community for tips on creating great reports. Here […]
Google My Business Allows Business Owners to Update Images in Listing
If you haven’t liked the lack of control that Google gives business owners when it comes to the photos being displayed in their Google My Business listing on both the web and in Android and iOS apps, you are in for some good news. Google is finally allowing business owners the opportunity to update their […]