Twitter is one of the best contact building tools on the web. While Facebook will probably remain the number one go-to for small businesses looking to generate sales, there is just something about a Twitter account that makes it so simple to network with others who can be a benefit. However Twitter may be overwhelming […]
Archives for April 2015
New Yahoo Agreement with Microsoft Allows Mayer to Terminate Agreement At Will
We have some more details about the search deal that Yahoo and Microsoft renegotiated, and it was clear that Yahoo’s CEO Marissa Mayer was in the driving seat on this one. The document was filed with the SEC and is very eye opening, particularly with some of the changes that Mayer managed to push through […]
Google Does Not Give Extra Mobile Friendly Boost for Chrome over Safari
Brett Tabke reported today with a couple tidbits [edited: the thread was removed, but it is back and located here; edited again: thread is now here] from Pubcon that were being tossed around at the conference about Google’s new mobile friendly algorithm that launched today, although unfortunately they weren’t attributed to anyone in particular to […]
Many WordPress Plugins With XSS Exploit, WordPress SEO, All in One SEO & Google Analytics by Yoast Affected
Many very popular plugins for SEOs, including WordPress SEO, Google Analytics by Yoast, All In one SEO and WPTouch. WPTouch is particularly noteworthy as many webmasters used it to get their websites ready for Google’s mobile friendly ranking algo. Securi disclosed the issue and the known affected plugins. This particular exploit could be done on […]
Google Testing Mobile Friendly Tag in AdWords Ads
Google is testing adding a “Mobile-Friendly” tag onto the front of the description lines of Google AdWords ads. Here is how Google is displaying AdWords ads with the “Mobile-Friendly” tag. And some from the AdWords footer in the mobile search results. Some advertisers weren’t concerned about whether their sites were mobile friendly or not, as […]
Using Google Analytics To Track PPC Content Performance
Content marketing is all the rage these days. I probably see 5 or more tweets per day about how to do effective content marketing. And it’s not just hype: content works, especially for high-consideration products or services that have a long sales cycle. The phrase “long sales cycle” can strike fear in the hearts of […]
Twitter Adds New Setting to Direct Messages, Allows Users to Accept DMs Without Following the Sender.
Twitter has finally made a great move for brands – the ability to allow Twitter users to Direct Message (DM) a Twitter user, even if they aren’t following. This will make customer service easier for brands without having to worry about who follows who in order to facilitate it. It is one of the pain […]
Phablets Considered a Smartphone for Google’s Mobile Friendly Algo
We know that the new Google Mobile Friendly Algo is only for mobile and not for tablets, but where do phablets – oversized smartphones – fall into the mix? Phablets are classified as smartphones and are included in the new mobile friendly algo. The two most popular phablets are iPhone 6 Plus and the Galaxy […]
Google’s “People Also Ask” Showing for Highly Competitive Keywords
Google’s new “People Also Ask” that is being tested has now started showing up for highly competitive keyword phrases… with the suggestions displaying commercial sites related to the keyword search. Google began testing “People Also Ask” last week, however at the time it seemed to only display for non-commercial queries. In this case, a search […]
Deep Diving Into the New Google Mobile Breadcrumb URL Structure
Google has finally taken their new breadcrumb-style mobile URL structure live to all mobile users, just in time for the Google mobile-friendly algo change. We first noticed Google testing them at the start of the month, although at that time it had a slightly different structure than the one Google went live with. There is […]