Yes, Panda is still coming, but no, we don’t have a specific date… yet. This is the word from Gary Illyes at Google when asked about when Google’s Panda refresh was to be expected, and he joked about why he should stop giving specific time frames on updates. @DanHowdle @Marie_Haynes And that's kids, why I […]
Archives for June 26, 2015
Proving the Benefits of Pay Per Click Beyond the Initial Conversion
Particularly in this time of multi-screen research and shopping, booking and ordering, where it’s often hard to place a user’s paid visit on mobile to a sale received on a work PC, for example, you may want to justify investment in mobile and in some shorter tail keywords. These often appear not to directly convert […]
Google AdWords Remarketing Ads Using Google Analytics Audiences
Google AdWords has announced a new change that allows advertisers to include their Google Analytics audiences as a remarketing list for Google Search ads, all without requiring extra tagging changes before you can run them. Remarketing Lists for Search Ads (RLSA) allows you to tailor your search ads and based on your visitors’ past activity on […]
Lead Ads Finally Coming to Facebook
Facebook is finally adding lead ads as an ad option for advertisers, which allows advertisers to place easy call to action buttons that would automatically include contact information from Facebook. We’re testing different versions of lead ads that would let people sign up for things like newsletters, price estimates, follow-up calls and business information. The […]