• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Archives for Steven Plimmer

Drive Sales With These 12 PPC Remarketing Tactics

May 2, 2016 at 5:36 am PST By Steven Plimmer

Drive Sales With These 12 PPC Remarketing Tactics

Display remarketing (also called retargeting) is a powerful marketing tactic but can end up being a bit of an afterthought. The methods to drive performance on this channel are quite different from search so here I want to lay out some great tips to help you shape remarketing performance towards your ends. How it works […]

CRO: Frame Your Customers’ Choices to Maximize Revenue

April 1, 2016 at 4:00 am PST By Steven Plimmer

CRO: Frame Your Customers’ Choices to Maximize Revenue

When considering Conversion Rate Optimization (CRO) and building a customer’s path to purchase from first ad experience through to ordering, there is one layer of the process that can often be neglected and, for sites with many product choices, it can mean the difference of huge amounts of revenue. Amazon.com is a site that seems […]

In PPC, What Was True Then May Not Be True Now

February 11, 2016 at 4:32 am PST By Steven Plimmer

In PPC, What Was True Then May Not Be True Now

In all the different areas of performance marketing, such as SEM, RTB and Remarketing, things change so quickly that writing off a strategy or tool for good – or, indeed, singing the praises of a tool or strategy – will eventually be based on dated information. Take an example like the GDN (Google Display Network […]

5 Great Ways to Customize Your SEM Ads to Your Audience

January 15, 2016 at 3:30 am PST By Steven Plimmer

5 Great Ways to Customize Your SEM Ads to Your Audience

The power of search ads is often cited as being able to cater messaging and your keyword set to the intent of the user. This is true but there is another powerful element we can leverage in addition to knowing the likely user intent: ad customization based on the broader context. The exact moves you […]

PPC: When To Automate And When Not To Automate

December 4, 2015 at 5:32 am PST By Steven Plimmer

PPC: When To Automate And When Not To Automate

There are countless ways, either on PPC bid management platforms or AdWords itself, that you can choose to hand over ever-increasing amounts of control to an automated tool. The question is, when should you succumb to this bejeweled siren of temptation and when should you hold out and do it manually? Overview Google, it has […]

Pay Per Click in a Multi Bid Optimization Strategy World

October 26, 2015 at 4:38 am PST By Steven Plimmer

Pay Per Click in a Multi Bid Optimization Strategy World

Many moons ago, when phones with keypads roamed the earth and Britney Spears was having hits, it used to be the case that if you bid for a keyword, that was pretty much the bid you would be using at all times and in all circumstances. There were basically no means to bid up or […]

9 Budget Magic Tricks to Optimize PPC Accounts

October 1, 2015 at 4:06 am PST By Steven Plimmer

9 Budget Magic Tricks to Optimize PPC Accounts

On the surface of it, setting and managing PPC budgets is just a question of “how much am I prepared to spend?” but there are many ways that you can work with budgets to make significant differences to account performance. There is a lot to learn but here I want to look at the techniques […]

The Lessons to Learn From The Game of War Video Advertising Strategy

September 22, 2015 at 4:35 am PST By Steven Plimmer

The Lessons to Learn From The Game of War Video Advertising Strategy

If you use any sort of game or watch Youtube with any regularity, you will have come across at least one Game of War ad. The one I saw first, on my digital travels (probably on Hulu or something) was the Lord of the Rings-gone-sexy one with that blonde model I forget the name of […]

The Growing Appeal of Native Advertising in 2015

September 14, 2015 at 4:27 am PST By Steven Plimmer

The Growing Appeal of Native Advertising in 2015

Yahoo!’s updated deal with Microsoft to allow Yahoo! to syphon off more of their ads away from BingAds to their own Gemini platform (part of Yahoo! Ad Manager) is going to mean a fairly profound parting of the ways between Yahoo! and Bing Ads. But perhaps the biggest single impact, outside of marketers absorbing this 3rd platform […]

The Hidden Danger of the Search Partner Network

August 25, 2015 at 6:38 am PST By Steven Plimmer

The Hidden Danger of the Search Partner Network

Even if you’ve advertised on Google AdWords for some time (and Bing Ads), you may not be familiar or fully understand the issue of the Partner Networks and how much they can affect your pay per click account performance. There are times when you may feel overall performance has worsened, for example, but the reality […]

  • 1
  • 2
  • Read Older Stories »

Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
June 2025
MTWTFSS
« Aug  
 1
2345678
9101112131415
16171819202122
23242526272829
30 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2025 · News Pro Theme On Genesis Framework · WordPress · Log in