There has been a lot of chatter over some of the fluctuations people noticed last month, particularly the one on the 19th, and John Mueller was asked about it specifically in today’s Google webmaster help hangout. While many in the industry agree that this is one of the regular core algorithm changes – one of […]
Archives for 2015
Advantages to Using Multiple Sitemaps in Google Search Console
Depending on the size of your site, you have probably been presented with whether you should split up sitemaps into sections – such as by category or page type – or leave it as one big one. In today’s hangout, John Mueller was asked if there are any advantages to splitting up sitemaps, and he […]
Bing Testing New Smaller Brand Organic / Local Pack Hybrid
Normally when you do a search for a brand on Bing, you see an expanded version of the brand’s organic search results, complete with sitelinks and often with the site search box too. Then you normally see the local pack results placed below in the search results. But Bing seems to be testing a scaled […]
Google AdWords Drops Google+ Follower Count Extension
Google is dropping the “followers on Google+” social annotation from AdWords ads as of today. Social extensions will no longer show with ads on Google Search and search partners starting December 10, 2015. We encourage you to explore all relevant ad extensions to highlight important aspects of your business. If social presence remains important […]
Bing Adds Interactive Search Results for US Presidential Elections
Bing has added some new featured for those following the US elections. When you search for a candidate’s name on Bing, you will be presented with a new interactive feature that details each candidate’s stand on numerous political issues such as immigration reform, gun control and LGBT rights. They highlight how progressive or conservative each […]
What Your Web Marketer Doesn’t Know (About You) Can Kill You
A good SEO needs to know a heck of a lot more than just web marketing if they want to be able to be able to market your business effectively. While you’ll be hard pressed to find an SEO who is an expert in your particular field, there are some things they need to know […]
Bing Displaying “Popular on Web” Products in Search Results
If you search for a product type without specifying a specific model on Bing, they are now including a new section on the right hand sidebar of the search results highlighting specific models of the product that are popular, which then launches into a product carousel. Here is an example for a search for “VAIO […]
3 Must-Track Website Metrics For Every Business
When it comes to owning and operating a business, a huge portion of your time is spent tracking and calculating the effectiveness of certain decisions. From tracking employee time to ensuring budgets are being kept to, there are metrics to be aware of in every aspect of your business, and this is especially true where […]
Google Changes Emails for Reconsideration Request Response
Google has changed the wording on emails it sends out to webmasters who have filed a successful reconsideration request. Previously, the emails read “Manual Spam Action Revoked” but now Google has changed that to “Reconsideration Request Approved”. They have also changed the body of the email to say: Good news! Your reconsideration request has been […]
How Machine Learning Impacts the Google Search Ranking Algo
Another Penguin question was raised in Friday’s webmaster hangout with John Mueller, this time specifically on how machine learning impacts Penguin, but the answer turned into something far more interesting about Google’s use of machine learning in the search algo. The question was “Are you using more machine learning algorithms into Penguin, or are you […]