Google has released their brand new Search Analytics API, and Google’s John Mueller highlighted one of the new tools someone has created with it – a tool that will automatically download directly from Google Search Console the data in Search Analytics. Google’s Search Console (formerly Webmaster Tools) is one of the only real ways for […]
Archives for 2015
Yahoo Testing Large Tumblr Banner in Search Results
Yahoo appears to be stepping up their game in giving Tumblr exposure, this time by adding a huge banner image into their search results. Here is an example for the query “Lord of the Rings” which shows a very large banner sized image across the Yahoo search results. Here is how it appears within the […]
Bing Adds Movie Lyrics to Search Results
Another search engine is aiming to take a bite out of the lyric website business. Bing has begin showing lyrics in the search results when someone performs a search for “<song title> lyrics.” Perhaps most notably, they show the entire song lyrics on the search results page. Here is an example of how it appears. […]
Open the Floodgates: The Case for Investing MORE in Web Marketing
This may come across as a completely self-serving comment, but I have found that most businesses under-invest in web marketing. And I’m not just talking about local companies that struggle to come up with any marketing budget at all. My agency, Pole Position Marketing, has worked with businesses of all sizes, and we have found that […]
Bing Also Adds Quotes for Authors & Celebrities to Search Results
Bing is stepping into the quote game, following Google’s lead into the field. Google recently added knowledge cards to their search results highlighting famous quotes from authors and various celebrities. Bing is now testing their own, but in a slightly different format. Bing is also displaying quotes in a knowledge card, but instead of a […]
Search Analytics API Launched by Google Search Console
Google has announced the official launch of Search Console’s new Search Analytics API. If you’ve used any of Google’s other APIs, or maybe one of the existing Search Console APIs, then getting started will be easy! The how-to page has examples in Python that you can use as recipes for your own programs. For example, […]
Google Launches Critic Review Schema Markup Including JSON-LD
We posted yesterday about spotting snippets of critic reviews on some movie related knowledge cards. A few hours later, Google officially announced they were adding support for critic reviews with information for webmasters wanting to implement it. Here is how the reviews look in the search results. The markup also supports JSON-LD, and some examples […]
Yahoo’s New Larger Product Listing Ads
Yahoo is trying out a brand new Product Listing Ad style and it is very nice. Instead of showcasing the sellers, it is showcasing the product being sold instead. This is similar to how Google recently began testing a much larger Product Listing Ad of their own – one that was styled more as a […]
The New York Times Plans to Launch ‘Mobile Moments’
On Tuesday, The New York Times announced plans to launch a new type of mobile advertising this fall that will focus on key moments of a user’s day when Times journalism is particularly helpful in keeping readers informed and inspired. The ad solution, called Mobile Moments, will feature targeted short stories called Screenplays that will […]
Is Yahoo Switching Back to Yahoo Local Reviews From Yelp?
Is Yahoo switching back to their own Yahoo Local reviews, a year and a half after making the controversial switch from Yahoo reviews to Yelp’s reviews? It is looking as though they are at least toying with the possibility, as Yahoo reviews have replaced Yelp for some businesse. Mike Blumenthal was the first to notice […]