Have you been crossing your fingers for an invite into Google Webmaster Tool’s keyword tool alpha? You could be in luck as Google is sending out more invites to the alpha this week. The Search Impact Alpha Test – which was recently renamed Search Analytics – gives more detailed keyword information to webmasters, and slightly […]
Archives for 2015
Yahoo & Bing/Microsoft Extend Search Deal Deadline by 30 Days
If you were hoping to find out the results of Yahoo / Bing Search partnership by now, you will need to wait another 30 days as both parties extend the 30 day deadline to review and possibly revamp the original 2009 agreement by an additional 30 days. Under a broad 10-year deal struck in 2009, […]
DSA Series Part 2: 6 Tips for Making the Most of Dynamic Search Ads
As I mentioned in part 1 of the DSA series, Dynamic Search ads can be very lucrative but they do require the same (if not more) optimizations than regular search campaigns. In this post, I’ll walk you through a few tips on how to maximize the return on your dynamic search campaigns. For starters, I […]
Need Creative Commons Attribution Link on Your Site? Google’s Recommendations for Linking
While most webmasters are playing it safe these days when it comes to linking to random websites in exchange for using banners, buttons and widgets, Creative Commons licensing is a slightly different animal… but one that many are looking at without the suspicion they should be. During the last Google Webmaster Office Hours, the question […]
Google AdWords Quality Score Bug Fixed But Paused Campaigns Won’t Automatically Update
If you noticed Google AdWords quality scores going crazy on Friday, the bug has now been fixed as of Saturday evening. However, if you paused any of your campaigns when you saw the huge drop, they won’t automatically update with their proper quality score. On Friday, numerous AdWords advertisers were noticing that they were suffering […]
Google’s Mobile Ranking Signal in Development Over a Year
Google’s Maile Ohye’s was at SES Miami this week for her keynote presentation where she talked quite a bit about Google’s upcoming mobile ranking signal change where mobile friendly sites get a boost in mobile search results. The mobile ranking boost has been in the works for over a year, according to Ohye. This matches […]
Does Google Plan to Change Titles & Descriptions for Mobile Search Results? Google’s Response
When Google makes the switch on April 21st where being mobile friendly will provide a ranking boost for searches done on mobile devices, would Google be tailoring titles and descriptions specifically for mobile searchers? At SES Miami yesterday, Google’s Maile Ohye’s keynote presentation was primarily about the new mobile ranking signal coming next month. One […]
Google Wants to Meet Webmasters for Content & Infrastructure Feedback
Gary Illyes posted on Google+ today that he is looking for companies, agencies and webmasters who would be willing to meet with him to talk about how people are managing site’s content and infrastructure. The only downside is that you need to be located in Sydney or Singapore and be available during May. This is […]
Bing Ads Testing Huge 11 Line Ad Units in Bing Search with 7 Annotations
I noticed a huge ad unit appearing in the Bing Search Results today where the Bing Ads advertiser managed to lock out an astounding 11 lines at the top of the search results. The ad appearing for Williams-Sonoma caught my eye because of how many ad annotations (extensions) it had appearing at the same time […]
Google Testing In-Depth Articles Without Header
Google is testing displaying in-depth articles within the search results without showing any header above them. Dr. Pete Meyers from Moz first noticed the change in their Mozcast data, but was unable to replicate the test. However, it is actually a test that is live, as I am seeing it in my search results. Here […]