It is often believed by some SEOs that websites that have been previously penalized by Google, whether an algorithmic penalty or manual action spam penalty, that they would be scrutinized or algorithmically challenged more than another website that has never had any previous penalty – particularly those websites that had been penalized for a long […]
Archives for 2015
Google PageSpeed Insights Tool Will Optimize Site Images, CSS & JavaScript for Webmasters to Download
Google has quietly launched a new feature in this month in their PageSpeed Insights Tool – the ability to download optimized images, CSS and JavaScript. This “Download optimized image, JavaScript and CSS resources for this page” was likely added as part of Google’s push for getting the web mobile friendly. They have their new mobile […]
How Accurate is SEO Forecasting?
Earlier today Linkdex published the results of their recent survey of SEOs. The subject? Forecasting. The data? Very interesting and here’s why. We in the SEO community tend to be data-based. We like algorithms and analytics. We like sorting through numbers to determine the best path forward and make the best decisions for our clients […]
Google’s New Mobile Ranking Signal is on Page by Page Basis
At SMX West last week, one of the things Gary Illyes revealed is that the new mobile ranking boost will be determined on a page by page basis and will not be assigned to an entire based on how much of the site is mobile friendly. When the change was first announced, it wasn’t certain […]
Brand is Not a Ranking Factor
I’m surprised the SEO industry continues to perpetuate the assertion that Google prefers “brands.” The word “brand” is used as if it is a ranking factor, like PageRank. This thing that SEOs call “Brand” is a symptom of a site that has their ranking factors in order. Brand is not the ranking factor itself. If […]
Google Testing New Local Pack With Logos
Google is testing a brand-new layout for local listings in their regular Google search results, this time with the company’s logo displaying on the left-hand side where you would normally see a map icon with location details. It also appears for businesses that do not have a logo to display, it will show a thumbnail […]
New Google Webmaster Tools Report Details Blocked Images, CSS & Javascript
Google webmaster tools has added a new feature that will help webmasters you are ensuring their sites are mobile friendly prior to April 21. One of the issues that can cause the site to not be mobile friendly is when webmasters block elements on the page from being crawled, commonly JavaScript and CSS. And sometimes […]
Facebook Announces Topic Data for Marketers to Determine Their Audience’s Interests
Facebook is releasing topic data to page owners that gives more insight into the topics and subjects that their audiences are talking about on Facebook. They do note that all personal information will still be private, as the data is anonymized and aggregated. This data is meant to help brands understand their audiences better so […]
Major WordPress Exploit Affecting Sites using WordPress SEO by Yoast
The major exploit has been discovered in the extremely popular SEO WordPress plugin, WordPress SEO by Yoast. All WordPress blogs that are currently using this SEO plug-in need to upgrade to the latest version. This exploit means that blogs using WordPress and this plugin are vulnerable to a Blind SQL Injection. This particular exploit requires […]
Analyzing the UK Apprentice Winner’s Climb Online Website: Killer SEO or SEO Fail?
As some of you know back in December Mark E Wright won the UK Apprentice. As the winner he was given £250k to create an Online Digital Marketing agency. Part of his unique value proposition was that he would revolutionize the SEO and Online Marketing Industry. Given his only real experience with SEO was selling […]